Today, internet users want information in just a few clicks. The era of endless scrolling in hopes of finding an answer is over. Even before
Artificial intelligence is now emerging as a major revolution in the digital world. From content creation tools to targeted advertising strategies, AI is redefining the rules of marketing. Long considered a technology reserved for large companies, it is now becoming accessible to all types of businesses — including SMEs.But how is this innovation actually transforming digital marketing, and how can small businesses take advantage of it? 1. AI: A New Asset to Understand and Anticipate Customer Needs AI tools allow the analysis of massive amounts of data to identify precise trends in consumer behavior.Thanks to these insights, companies can: Better understand customer expectations Anticipate needs Offer increasingly personalized solutions Concrete example: CRM solutions incorporating AI can now identify customers most likely to purchase a product or return to a website, optimizing marketing campaigns in the process. 2. Smarter and More Profitable Advertising Campaigns AI is also revolutionizing digital advertising. Platforms
Today, customers prioritize simplicity and speed when they want to book a table at a restaurant. With the “Book with Google” feature, available directly from a Google Search or Google Maps, your future customers can make a reservation in just a few clicks, without needing to make phone calls or navigate multiple websites. For restaurateurs and local businesses, this is a strategic advantage to attract more clients and streamline reservation management. Why has booking with Google become essential? Digitalization has profoundly changed consumer habits. Today, nearly 80% of local searches happen on Google. When someone searches for a restaurant, they want fast and reliable information: hours, address, customer reviews… but most importantly, the ability to book immediately. Offering Google booking allows you to: Increase your visibility: your business profile becomes a direct booking channel. Simplify the customer journey: users can book in seconds without leaving the Google ecosystem. Reduce phone
In today’s highly competitive market, it’s no longer enough to
In the digital age, the restaurant industry is evolving rapidly
In 2025, Google Ads remains essential for any business looking
When launching a business, one question quickly arises: how do
Beyond that beach-ready glow, Bronzage brise d’été offers all the health benefits of sunless tanning. More than eight years ago, owner Johanne Belec called upon Linkeo to build her website and online presence.
Soccer Miami is home to a state-of-the-art indoor soccer field, a popular spot for practice, rentals, group training, and kids’ birthday parties. To kick off
La Edad Prodigiosa Adult Day Care and Recreation Center is here to help Miami-Dade seniors live and thrive into their golden years. To stand out in a competitive sector, owner Katiria Delisle relies on a Linkeo website and boosted online visibility from Google Ads.
Vandal Design is Québec’s leader in car wrapping and specialty graphics for vehicles. Owner Frédéric Vandal sought out Linkeo to help with his website and
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