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Craftsmen in Construction: Why Isn’t My “Beautiful Website Design” Bringing Me Any Projects?

In 2024, having an attractive website seems like a necessity for every professional. However, many craftsmen face a paradox: their brand-new website doesn’t generate any leads or projects. Indeed, having a stylish website isn’t a guarantee of success. Let’s explore together why things aren’t working and what truly motivates users to take action and contact you. Example: A roofer’s website 1. The Visibility Problem: Is Your Website Really Being Seen? a) Lack of SEO Optimization A ‘beautiful’ site is not enough. Without optimization for search engines (SEO), your site can be invisible to potential clients. Check if you’re using the right keywords (e.g., “roofer [your city],” “urgent roof repair”). Ensure your content is rich and relevant. Work on your title tags and meta descriptions. b) Lack of Local Presence Searches for roofers are often local. Are you listed on Google My Business? Do you have online customer reviews? Are your

SEO

10 Ultra-Quick SEO Tips to Implement (in Less Than 5 Minutes)

Search engine optimization (SEO) is a crucial element for increasing the visibility of your website and attracting more visitors. However, SEO optimization can often seem complex and time-consuming. Fortunately, there are small, quick actions you can take to improve your search engine ranking without spending hours on it. In this article, we present 10 ultra-quick SEO tips that you can implement in under 5 minutes each. These simple yet effective tips will help you optimize your site and strengthen your online presence, even when you’re short on time. Optimize Your Main Title Tag Action (2-3 min): Go to your homepage and edit the title tag to include your main keyword and your business name. Keep it under 60 characters. Example: “Bicycle Repair in Toulouse | Vélo Express” Add Alt Attributes to Your Key Images Action (3-4 min): Identify the 3-5 most important images on your homepage. Add descriptive alt attributes

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Case Studies

bronzage-brise-d'été-case-study-Linkeo
Case Studies

Customer Case Study: Bronzage brise d’été

Beyond that beach-ready glow, Bronzage brise d’été offers all the health benefits of sunless tanning. More than eight years ago, owner Johanne Belec called upon Linkeo to build her website and online presence.

soccery-MIami-case-study
Case Studies

Customer Case Study: Soccer Miami

Soccer Miami  is home to a state-of-the-art indoor soccer field, a popular spot for practice, rentals, group training, and kids’ birthday parties. To kick off

Vandal-Design-client-Linkeo
Case Studies

Customer Case Study: Vandal Design

Vandal Design is Québec’s leader in car wrapping and specialty graphics for vehicles. Owner Frédéric Vandal sought out Linkeo to help with his website and