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Digital Marketing

Adobe integrates Photoshop, Express, and Acrobat directly into ChatGPT: a revolution in digital content creation

The recent announcement that Adobe’s tools – including Photoshop, Adobe Express, and Adobe Acrobat – are now integrated directly into ChatGPT marks a decisive milestone in the evolution of digital workflows. Over the past several years, content creation has increasingly focused on speed, accessibility, and automation. This new collaboration between Adobe and OpenAI perfectly illustrates this trend: it allows any user, whether an experienced creator or a complete novice, to access professional-grade tools without leaving ChatGPT’s conversational environment. This development is part of a broader transformation in the digital landscape, where the boundaries between traditional software and artificial intelligence interfaces are gradually blurring. ChatGPT is no longer just a text-based assistant; it has become a gateway to creative functionalities that were previously reserved for specialized software. This shift paves the way for an unprecedented democratization of visual and document creation. An integration that turns ChatGPT into a true creative platform

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How artisans can choose the right social networks and use them effectively?

For an artisan, social media is no longer just a visibility tool: it directly influences clients’ decision-making. Today, the vast majority of consumers search online before contacting a professional, and social platforms play a crucial role in this process. Photos of projects, reviews, demonstrations, and clear explanations build trust and help artisans stand out. Given this reality, it is essential not only to choose the right networks but also to communicate consistently. This is exactly what Linkeo’s E-reputation service offers: supporting artisans on the platforms relevant to their activity with a clear editorial strategy and regular, professional publications. Facebook: The Most Used Network by Local Clients In France, Facebook remains one of the most widely used social networks among adults. This is especially important for artisans, as most potential clients are homeowners or households aged 30 to 60—a demographic that still extensively uses Facebook to search for artisans, check reviews,

Case Studies

bronzage-brise-d'été-case-study-Linkeo
Case Studies

Customer Case Study: Bronzage brise d’été

Beyond that beach-ready glow, Bronzage brise d’été offers all the health benefits of sunless tanning. More than eight years ago, owner Johanne Belec called upon Linkeo to build her website and online presence.

soccery-MIami-case-study
Case Studies

Customer Case Study: Soccer Miami

Soccer Miami  is home to a state-of-the-art indoor soccer field, a popular spot for practice, rentals, group training, and kids’ birthday parties. To kick off

Vandal-Design-client-Linkeo
Case Studies

Customer Case Study: Vandal Design

Vandal Design is Québec’s leader in car wrapping and specialty graphics for vehicles. Owner Frédéric Vandal sought out Linkeo to help with his website and