Today, online customer reviews play a crucial role in a business’s success. Before choosing a service provider, a restaurant, or any type of service, more than 9 out of 10 consumers check comments left on Google, Facebook, or other platforms. In this context, a negative review can seem worrying… but when handled correctly, it can actually become an asset for your brand image. At Linkeo, we have been supporting professionals in their digital visibility for over 25 years. Through our GMB (Google My Business) offering, we help our clients manage their online reputation, collect more positive reviews, and respond effectively to feedback—even the most challenging comments. Here are our tips for turning a negative review into a real trust and loyalty lever. 1. Stay Calm and Take a Step Back Receiving a negative review is never pleasant. However, it is important not to react impulsively. A harsh or emotional reply

In a world where digital technology plays a central role in both our personal and professional lives, it has become an essential driver of growth, innovation, and visibility. Yet behind this impressive technological power lies a hidden cost: digital activities have a real environmental and societal impact. According to ADEME, the digital sector currently accounts for nearly 4% of global greenhouse gas emissions, and this proportion continues to grow as online usage expands. Faced with this reality, more and more companies are seeking to adopt a more responsible approach and rethink their digital strategies in light of environmental, social, and corporate responsibility (CSR) challenges. At Linkeo, we are convinced that it is possible to combine digital performance and ethics without compromising quality, visibility, or business efficiency. This is what we call responsible digital. 💡 Digital Has a Real Impact Every click, every internet search, and every website visit consumes significant