In 2026, Google Business Profile (formerly Google My Business) continues to evolve, cementing its position as an essential tool for local businesses. Its strategic role in the customer journey – from search and discovery to contact, reviews, and conversion – makes it a major lever for increasing visibility and attracting local clients.For businesses supported by Linkeo, these updates represent valuable opportunities to optimize the daily management of their local presence. 1. Artificial Intelligence for Smoother Management Among the notable developments in 2026, Google has integrated more artificial intelligence into profile management. The goal is clear: simplify professionals’ workflows by automating time-consuming tasks without compromising the quality of information presented to users. AI now helps suggest improvements (incomplete descriptions, outdated hours, missing visuals), automatically drafts responses to frequently asked questions, and even formats content such as menus for restaurants. These features provide practical support, especially for businesses with limited time for

When Digital Redefines Proximity In recent years, the retail landscape has undergone profound changes. The rise of e-commerce, the widespread use of mobile devices, and evolving consumer expectations have disrupted traditional retail practices. Ordering online, receiving deliveries within hours, instantly comparing prices, or checking customer reviews have become everyday habits. Faced with this rapid transformation, local retailers — artisans, restaurateurs, independent shop owners — are asking themselves: how can they continue to exist, attract, and retain customers in a fully digital era? At Linkeo, we firmly believe that local retail is far from finished. On the contrary, it holds a major advantage: human connection, trust, and real proximity. The challenge now is to combine these strengths with digital tools to create a sustainable and competitive business model. This is what we help achieve every day through our web creation, local SEO, online reputation, and business tools solutions tailored for small