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Social Media

Digital Campaign Ideas for Christmas: Focus on an Effective Communication Strategy

The holiday season is the perfect opportunity to stand out, build customer loyalty, and attract new prospects. It’s an ideal time to boost your digital presence with a tailored communication strategy. Whether through social media, your Google My Business (GMB) page, or newsletters, every channel can be leveraged to create impactful campaigns that enhance your visibility. 1. Restaurateurs: Highlight Your Festive Menus If you’re offering special holiday menus, let your customers know through dedicated posts. Keep them informed about your holiday hours and showcase your festive dishes. Use digital tools to tantalize your audience: Social Media Posts: Create compelling posts, share mouthwatering photos, and post videos of your dishes. Use engaging text to encourage reservations, e.g., “Discover our special Christmas menu, an unforgettable culinary experience!” Google My Business: Add your menus to your “Posts” section to attract diners searching for a restaurant for the holidays. Newsletters: Personalize your communication by

Digital Marketing

Using Google Reviews to Boost Your SME

In a world where online visibility is crucial for every business, customer reviews play a vital role. Through the Google Business Profile, small and medium-sized enterprises (SMEs) can enhance local SEO, attract more customers, and strengthen their credibility. In this article, discover how to leverage reviews to take your business to the next level. Strategies to Rank at the Top of Local Search Results Ranking high in local search results is essential for any SME aiming to attract nearby customers. The Google Business Profile is a powerful tool that, when used effectively, can make all the difference. Here are some key steps: Complete your profile 100%: Provide accurate and updated information, such as name, address, phone number (NAP), opening hours, and high-quality photos of your business. Incorporate local keywords: Write your business description using terms potential customers might search for, like “organic store in Toulouse” or “emergency electrician in Nantes.”

Case Studies

bronzage-brise-d'été-case-study-Linkeo
Case Studies

Customer Case Study: Bronzage brise d’été

Beyond that beach-ready glow, Bronzage brise d’été offers all the health benefits of sunless tanning. More than eight years ago, owner Johanne Belec called upon Linkeo to build her website and online presence.

soccery-MIami-case-study
Case Studies

Customer Case Study: Soccer Miami

Soccer Miami  is home to a state-of-the-art indoor soccer field, a popular spot for practice, rentals, group training, and kids’ birthday parties. To kick off

Vandal-Design-client-Linkeo
Case Studies

Customer Case Study: Vandal Design

Vandal Design is Québec’s leader in car wrapping and specialty graphics for vehicles. Owner Frédéric Vandal sought out Linkeo to help with his website and