![linkeo-logo-blue-rgb-1-q8oycu5zg2kzhlse8rrcxytak6yppd1yg55o397hdq[1]](https://www.surfing-the-digital-wave.com/wp-content/uploads/2023/10/linkeo-logo-blue-rgb-1-q8oycu5zg2kzhlse8rrcxytak6yppd1yg55o397hdq1.png "linkeo-logo-blue-rgb-1-q8oycu5zg2kzhlse8rrcxytak6yppd1yg55o397hdq[1]"){kind=logo}
Digital Marketing
Your Fall Digital Check-Up: The September Audit
Every fall, demand picks back up for a lot of businesses: projects put off over the summer, new searches, customers falling back into old habits.
29 July 2026
Every fall, demand picks back up for a lot of businesses: projects put off over the summer, new searches, customers falling back into old habits.
On LinkedIn, content published from a personal profile generates an average engagement rate of 4.7%, compared to just 1-2% for a company page. In other words, your voice carries more weight than your logo. For small and medium-sized business owners, that’s a real opportunity to gain visibility, no advertising budget required. Here’s why your presence on LinkedIn benefits your business directly, and how to build it without losing your evenings to it. Why does a business owner’s personal brand matter so much on LinkedIn? The numbers speak for themselves LinkedIn is no longer just for large corporations or recruiters. It has become the leading channel for B2B lead generation on social media: roughly 80% of social-media-sourced B2B leads come from this platform. And 4 out of 5 LinkedIn members influence purchasing decisions within their organization. If your business sells to other businesses or professionals, your potential customers are very likely
Google Ads and Meta Ads together account for more than 65% of digital advertising spend worldwide. Yet these two platforms operate on fundamentally different logics, which makes the choice difficult when your budget doesn’t allow testing both at once. This article helps you base your decision on objective criteria rather than trends. Google Ads and Meta Ads: Two Very Different Advertising Logics Before talking budget, it’s important to understand what sets these two platforms apart: Google Ads captures an intent that already exists. A user types “emergency plumber Chicago” or “invoicing software for small business”: they are actively looking for a solution. You answer an expressed need. Meta Ads (Facebook and Instagram) creates the intent. The user is scrolling through their feed without actively searching, and your ad has to spark interest or curiosity before a need has even been identified. This difference in logic explains much of the gap
Showcase Website or Online Store: What’s Right for You? Recent
Email marketing delivers an average return of $36 to $42
According to the international BrightLocal survey (2023), 98% of consumers
More than 5 billion people use social media worldwide —
Beyond that beach-ready glow, Bronzage brise d’été offers all the health benefits of sunless tanning. More than eight years ago, owner Johanne Belec called upon Linkeo to build her website and online presence.
Soccer Miami is home to a state-of-the-art indoor soccer field, a popular spot for practice, rentals, group training, and kids’ birthday parties. To kick off
La Edad Prodigiosa Adult Day Care and Recreation Center is here to help Miami-Dade seniors live and thrive into their golden years. To stand out in a competitive sector, owner Katiria Delisle relies on a Linkeo website and boosted online visibility from Google Ads.
Vandal Design is Québec’s leader in car wrapping and specialty graphics for vehicles. Owner Frédéric Vandal sought out Linkeo to help with his website and
