Every year on March 18, World Recycling Day is celebrated. This symbolic date reminds us of the importance of preserving resources and reducing our impact on the environment. While this issue concerns society as a whole, it also directly affects businesses, including small and medium-sized enterprises (SMEs). Today, consumers are paying closer and closer attention to the practices of the companies they work with. Recycling, waste reduction, responsible material choices, and limiting waste are now factors that can influence purchasing decisions. However, these commitments must be visible. Social media offers a unique opportunity to do just that: to show concretely what you are doing and give meaning to your business activities. Showing the behind-the-scenes of your company Social media is not only used to promote products or services. It also allows businesses to tell their story and show what makes them unique. World Recycling Day can be the perfect opportunity