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Digital Marketing

Digital Transformation: How Can You Successfully Make the Transition to Digital?

Digital Transformation: How to Successfully Make the Move to Digital? More than 60% of small and mid-sized businesses admit they lack visibility online — yet 88% of consumers search the internet before making a purchase or contacting a service provider. Digital transformation is no longer optional: it is a necessity to stay competitive, visible, and credible. 88% of consumers research online before making a purchase 46% of Google searches are looking for a local business ×3 more contacts for businesses with a complete GMB profile What digital transformation really means for small businesses Digital transformation is not just about “having a website” or “being on social media.” It is a comprehensive process of integrating digital tools into your day-to-day business operations — to find more customers, serve them better, and manage your activity more efficiently. For a small or mid-sized business, this translates into several concrete priorities: Being easily found

Digital Marketing

Online Advertising: How to Generate a Steady Stream of Customers?

Online Advertising: How to Generate a Steady Stream of Customers? | Do You Speak Digital? Did you know that 63% of clicks on Google search results go to sponsored ads for high purchase-intent queries? For a small or medium-sized business, online advertising is no longer a luxury reserved for large corporations — it is a concrete lever to attract customers at the exact moment they are searching for your services. What exactly is online advertising? Online advertising (also known as paid media) covers all forms of paid ads distributed on the internet: sponsored results on search engines, banners on partner websites, ads on social media, and more. Among these formats, paid search (SEA) — Search Engine Advertising — refers to ads that appear at the top of Google results when a user types a specific query. It is one of the most powerful tools for an SMB, as it targets

Case Studies

bronzage-brise-d'été-case-study-Linkeo
Case Studies

Customer Case Study: Bronzage brise d’été

Beyond that beach-ready glow, Bronzage brise d’été offers all the health benefits of sunless tanning. More than eight years ago, owner Johanne Belec called upon Linkeo to build her website and online presence.

soccery-MIami-case-study
Case Studies

Customer Case Study: Soccer Miami

Soccer Miami  is home to a state-of-the-art indoor soccer field, a popular spot for practice, rentals, group training, and kids’ birthday parties. To kick off

Vandal-Design-client-Linkeo
Case Studies

Customer Case Study: Vandal Design

Vandal Design is Québec’s leader in car wrapping and specialty graphics for vehicles. Owner Frédéric Vandal sought out Linkeo to help with his website and