Online quote abandonment is a major challenge for many professionals. An interested prospect can leave a form at the slightest friction, leaving behind a missed business opportunity. Yet, these abandonments are often linked to a lack of clarity, insufficient reassurance, or a journey that doesn’t meet user expectations. With its tool Quote, Linkeo offers an innovative approach to online quotes, designed both to reassure prospects and to help professionals focus on the most promising projects. Understanding how this solution works helps to better grasp its impact on reducing abandonment rates. Transforming quote requests into clear and engaging estimates One of the main causes of online quote abandonment is uncertainty. Users often don’t know how long the process will take or what they will receive at the end. Quote by Linkeo addresses this issue directly by transforming a traditional quote request into an online estimate request. The process is based on

Automating your marketing isn’t about sending messages in bulk or depersonalizing customer relationships. When used correctly, it’s a way to communicate more effectively, at the right time, without dedicating excessive effort. Today, automation allows businesses to stay visible, retain their customers, and re-engage contacts at key moments, all while maintaining consistent and personalized communication. This article highlights what marketing automation really entails, how to use it effectively, common mistakes to avoid, and concrete examples of successful applications. Automating Marketing: A Response to Time Constraints More Than a Trend In many companies, marketing relies on ad hoc actions carried out whenever there’s time. The issue isn’t a lack of willpower—it’s a lack of availability. Automating your marketing helps structure communication without depending on repetitive manual actions. It involves setting up workflows that trigger at key moments in the customer journey. A first interaction, an order, an appointment, a period of inactivity,