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Digital Marketing

How to Leverage Your Reviews to Attract More Customers?

In the digital age, online reviews play a crucial role in consumers’ purchasing decisions. A positive experience can transform a casual visitor into a loyal customer, while a negative review can deter potential clients. In this article, we will propose effective strategies for leveraging your reviews to attract more customers to your business. 1. Encourage Your Customers to Leave Reviews The first step in valuing your reviews is to encourage your customers to share their experiences. Here are some ideas to motivate your customers to leave feedback: Ask directly: After a transaction or service, don’t hesitate to ask your customers if they would be willing to leave a review. You can do this via email, SMS, or even in person. Make it easy: Simplify the review process as much as possible. Provide direct links to your profiles on review platforms (Google, Yelp, TripAdvisor, etc.) in your communications. Offer incentives: Consider

Digital Marketing

How to Mitigate Last-Minute Cancellations?

Last-minute cancellations can be a real headache for service-based businesses. Whether you run a restaurant, beauty salon, or rental agency, late cancellations can affect your revenue, disrupt your schedule, and even impact the experience of other customers. Fortunately, there are several solutions to help you manage these challenges and protect your business. In this article, we’ll provide you with strategies to minimize the impact of unexpected cancellations. 1. Implement a Clear Cancellation Policy A well-defined cancellation policy is the first step in managing last-minute cancellations. It sets clear rules for your clients and protects your business from financial losses. What should your policy include? Minimum notice period for cancellations: Specify how far in advance a client must cancel to avoid penalties (e.g., cancellations must be made 24 or 48 hours before the appointment). Cancellation fees: Consider charging a percentage or a fixed amount for late cancellations. Cancellation procedure: Ensure clients

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Case Studies

bronzage-brise-d'été-case-study-Linkeo
Case Studies

Customer Case Study: Bronzage brise d’été

Beyond that beach-ready glow, Bronzage brise d’été offers all the health benefits of sunless tanning. More than eight years ago, owner Johanne Belec called upon Linkeo to build her website and online presence.

soccery-MIami-case-study
Case Studies

Customer Case Study: Soccer Miami

Soccer Miami  is home to a state-of-the-art indoor soccer field, a popular spot for practice, rentals, group training, and kids’ birthday parties. To kick off

Vandal-Design-client-Linkeo
Case Studies

Customer Case Study: Vandal Design

Vandal Design is Québec’s leader in car wrapping and specialty graphics for vehicles. Owner Frédéric Vandal sought out Linkeo to help with his website and