Digitalization has become essential for businesses looking to optimize their management and enhance the customer experience. However, one common concern remains: how to adopt digital
Direct traffic is becoming an essential factor in the world of SEO. As Google’s algorithms grow increasingly complex, optimizing online visibility requires new benchmarks. In this article, we’ll explore how direct traffic influences search engine rankings and how it can be leveraged to enhance your content strategy. We will take a detailed look at the different ways to understand and optimize this key metric, using insights from various studies and recommendations from SEO experts. What is Direct Traffic? Direct traffic refers to visitors who access a website by directly entering the URL into their browser’s address bar. This type of traffic often indicates strong brand awareness, as users intentionally visit the site without using a search engine. For marketers, understanding this phenomenon is crucial. However, direct traffic can also include visitors whose source isn’t always clear, such as those coming from links in unidentified emails, PDF documents, or even social
The Google Business Profile, formerly known as Google My Business, is a powerful tool for improving your business’s online visibility. However, poor management of this profile can harm your reputation and hinder your ability to attract customers. Here are the most common mistakes to avoid, along with practical tips for fixing them. Providing Incorrect or Incomplete Information Common Issues One of the most frequent mistakes is publishing inaccurate or outdated information on your profile. This includes: An incorrect or missing address An incorrect phone number Incorrect business hours An imprecise description of the services or products offered These errors can mislead potential customers, cause frustration, and prompt them to turn to your competitors. Solution Double-check all the information displayed on your profile and update it regularly. Use Google Maps to confirm that your address is correct and test your phone number. Be as specific as possible when describing your services
Web accessibility, which ensures that websites are usable by everyone,
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Beyond that beach-ready glow, Bronzage brise d’été offers all the health benefits of sunless tanning. More than eight years ago, owner Johanne Belec called upon Linkeo to build her website and online presence.
Soccer Miami is home to a state-of-the-art indoor soccer field, a popular spot for practice, rentals, group training, and kids’ birthday parties. To kick off
La Edad Prodigiosa Adult Day Care and Recreation Center is here to help Miami-Dade seniors live and thrive into their golden years. To stand out in a competitive sector, owner Katiria Delisle relies on a Linkeo website and boosted online visibility from Google Ads.
Vandal Design is Québec’s leader in car wrapping and specialty graphics for vehicles. Owner Frédéric Vandal sought out Linkeo to help with his website and
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