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SEO

Understanding Search Intent: The Key to SEO Success?

In the field of SEO, search intent is a crucial element that determines the relevance of content to a user’s query. By accurately targeting search intent, businesses can improve their visibility on search engines and attract more qualified traffic to their websites. This article dives into this key concept and provides practical tips to align your content with user expectations. What is Search Intent? Search intent refers to the reason behind an internet user’s search query. Users don’t just type random words; they are looking for answers, solutions to problems, or specific information. It’s essential for marketers and content creators to understand what users truly want. For example, a simple keyword search can reveal a wide range of intents, from general information-seeking to purchasing a product. The Four Types of Search Intent To better understand search intent, it’s helpful to break it down into four main categories: Informational Intent: This

Digital Marketing

How Local Businesses Can Compete with Big Corporations Using Digital Tools?

In an environment dominated by large companies with considerable resources, small local businesses might seem disadvantaged. However, digital tools offer a unique opportunity to gain ground and capture unique market shares. With the right strategies, local businesses can not only compete with large corporations but also excel in areas where their agility and proximity give them an edge. Strengthen Local Presence with Local SEO Local SEO is a powerful tool for proximity-based businesses. By optimizing their Google Business Profile, using location-based keywords, and encouraging customer reviews, local businesses can rank at the top of search results for local queries. For instance, a search like “artisan bakery near me” often highlights local businesses over large chains. Our advice: Keep your information up to date (hours, address, phone number) and respond to reviews to show customers you care. With our GMB services, Linkeo’s experts help manage your business profile and ensure that

Case Studies

bronzage-brise-d'été-case-study-Linkeo
Case Studies

Customer Case Study: Bronzage brise d’été

Beyond that beach-ready glow, Bronzage brise d’été offers all the health benefits of sunless tanning. More than eight years ago, owner Johanne Belec called upon Linkeo to build her website and online presence.

soccery-MIami-case-study
Case Studies

Customer Case Study: Soccer Miami

Soccer Miami  is home to a state-of-the-art indoor soccer field, a popular spot for practice, rentals, group training, and kids’ birthday parties. To kick off

Vandal-Design-client-Linkeo
Case Studies

Customer Case Study: Vandal Design

Vandal Design is Québec’s leader in car wrapping and specialty graphics for vehicles. Owner Frédéric Vandal sought out Linkeo to help with his website and