Le Blog |

Surfing the Digital Wave ?

Digital Marketing

The Importance of Digital Transformation for Craftsmen

In a world where technology plays a central role in nearly every sector, digital transformation has become a crucial challenge for artisans. Adopting digital tools is no longer optional but essential to staying competitive and meeting the demands of modern clients. Why is Digital Transformation Essential for Craftsmen? Artisans often operate in highly competitive markets where service quality, speed, and online visibility can make all the difference. As consumer expectations grow increasingly demanding, digital tools become critical levers to enhance productivity. A website, online quoting and invoicing solutions, or accounting management features allow artisans to increase visibility, attract new clients, and improve efficiency. For instance, offering online price estimates generates qualified leads and reduces time spent on unproductive projects. Key Takeaways: Digitalization improves administrative management, saves up to 30% of time, and ensures compliance with regulations like mandatory electronic invoicing. By aligning with clients’ digital habits, artisans present themselves as

Social Media

Digital Campaign Ideas for Christmas: Focus on an Effective Communication Strategy

The holiday season is the perfect opportunity to stand out, build customer loyalty, and attract new prospects. It’s an ideal time to boost your digital presence with a tailored communication strategy. Whether through social media, your Google My Business (GMB) page, or newsletters, every channel can be leveraged to create impactful campaigns that enhance your visibility. 1. Restaurateurs: Highlight Your Festive Menus If you’re offering special holiday menus, let your customers know through dedicated posts. Keep them informed about your holiday hours and showcase your festive dishes. Use digital tools to tantalize your audience: Social Media Posts: Create compelling posts, share mouthwatering photos, and post videos of your dishes. Use engaging text to encourage reservations, e.g., “Discover our special Christmas menu, an unforgettable culinary experience!” Google My Business: Add your menus to your “Posts” section to attract diners searching for a restaurant for the holidays. Newsletters: Personalize your communication by

Case Studies

bronzage-brise-d'été-case-study-Linkeo
Case Studies

Customer Case Study: Bronzage brise d’été

Beyond that beach-ready glow, Bronzage brise d’été offers all the health benefits of sunless tanning. More than eight years ago, owner Johanne Belec called upon Linkeo to build her website and online presence.

soccery-MIami-case-study
Case Studies

Customer Case Study: Soccer Miami

Soccer Miami  is home to a state-of-the-art indoor soccer field, a popular spot for practice, rentals, group training, and kids’ birthday parties. To kick off

Vandal-Design-client-Linkeo
Case Studies

Customer Case Study: Vandal Design

Vandal Design is Québec’s leader in car wrapping and specialty graphics for vehicles. Owner Frédéric Vandal sought out Linkeo to help with his website and