When Digital Redefines Proximity In recent years, the retail landscape has undergone profound changes. The rise of e-commerce, the widespread use of mobile devices, and evolving consumer expectations have disrupted traditional retail practices. Ordering online, receiving deliveries within hours, instantly comparing prices, or checking customer reviews have become everyday habits. Faced with this rapid transformation, local retailers — artisans, restaurateurs, independent shop owners — are asking themselves: how can they continue to exist, attract, and retain customers in a fully digital era? At Linkeo, we firmly believe that local retail is far from finished. On the contrary, it holds a major advantage: human connection, trust, and real proximity. The challenge now is to combine these strengths with digital tools to create a sustainable and competitive business model. This is what we help achieve every day through our web creation, local SEO, online reputation, and business tools solutions tailored for small

In today’s digital world, where an online presence is no longer optional, Facebook and Instagram remain powerful tools for very small businesses (VSBs). These platforms aren’t just for big brands — they offer artisans, local merchants, and entrepreneurs a genuine opportunity to get noticed, build customer loyalty, and generate business. Yet many small businesses struggle to maintain a consistent presence on social media due to lack of time or strategy. Regular posting, however, is the key to effectiveness. Discover why frequent posting on Facebook and Instagram is essential for a small business — and how Linkeo’s expertise and E-Reputation service can help you make the most of it. 1. Consistency: the driver of visibility on social media Facebook and Instagram algorithms share a common goal: to show users the most relevant, recent, and engaging content. Naturally, they favor pages that are active and consistent. In other words, a small business