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Digital Marketing

Common Mistakes to Avoid When Managing Your Google Business Profile

The Google Business Profile, formerly known as Google My Business, is a powerful tool for improving your business’s online visibility. However, poor management of this profile can harm your reputation and hinder your ability to attract customers. Here are the most common mistakes to avoid, along with practical tips for fixing them. Providing Incorrect or Incomplete Information Common Issues One of the most frequent mistakes is publishing inaccurate or outdated information on your profile. This includes: An incorrect or missing address An incorrect phone number Incorrect business hours An imprecise description of the services or products offered These errors can mislead potential customers, cause frustration, and prompt them to turn to your competitors. Solution Double-check all the information displayed on your profile and update it regularly. Use Google Maps to confirm that your address is correct and test your phone number. Be as specific as possible when describing your services

Digital Marketing

The Importance of Digital Presence for Your Business: Boost Your E-Reputation with Linkeo

Today, a company’s online presence is a key factor in its success. Whether you are a retailer, an artisan, or a service professional, potential customers search for you online before reaching out. A well-developed digital strategy not only increases visibility but also strengthens credibility and fosters customer loyalty. With this in mind, Linkeo offers its E-Reputation solution, providing tailored support to manage and enhance your online image. Why Is a Strong Digital Presence Crucial? 1. Visibility and Customer Acquisition With billions of searches conducted daily on Google, a business that lacks an online presence misses out on major commercial opportunities. An optimized digital presence—including a high-performing website, a well-ranked Google My Business (GMB) profile, and active social media channels—helps attract a broader audience and convert more prospects into customers. 2. Credibility and E-Reputation Customer reviews and online interactions heavily influence purchasing decisions. Managing your e-reputation effectively requires regular platform updates,

Case Studies

bronzage-brise-d'été-case-study-Linkeo
Case Studies

Customer Case Study: Bronzage brise d’été

Beyond that beach-ready glow, Bronzage brise d’été offers all the health benefits of sunless tanning. More than eight years ago, owner Johanne Belec called upon Linkeo to build her website and online presence.

soccery-MIami-case-study
Case Studies

Customer Case Study: Soccer Miami

Soccer Miami  is home to a state-of-the-art indoor soccer field, a popular spot for practice, rentals, group training, and kids’ birthday parties. To kick off

Vandal-Design-client-Linkeo
Case Studies

Customer Case Study: Vandal Design

Vandal Design is Québec’s leader in car wrapping and specialty graphics for vehicles. Owner Frédéric Vandal sought out Linkeo to help with his website and