Today, a company’s online presence is a key factor in its success. Whether you are a retailer, an artisan, or a service professional, potential customers search for you online before reaching out. A well-developed digital strategy not only increases visibility but also strengthens credibility and fosters customer loyalty. With this in mind, Linkeo offers its E-Reputation solution, providing tailored support to manage and enhance your online image. Why Is a Strong Digital Presence Crucial? 1. Visibility and Customer Acquisition With billions of searches conducted daily on Google, a business that lacks an online presence misses out on major commercial opportunities. An optimized digital presence—including a high-performing website, a well-ranked Google My Business (GMB) profile, and active social media channels—helps attract a broader audience and convert more prospects into customers. 2. Credibility and E-Reputation Customer reviews and online interactions heavily influence purchasing decisions. Managing your e-reputation effectively requires regular platform updates,