Le Blog |

Surfing the Digital Wave ?

SEO

Mobile SEO: Why and How to Optimize Your Site for Mobile Search?

With the rise of smartphones, the majority of internet searches are now conducted via mobile devices. Google prioritizes mobile-first indexing, meaning that your site’s mobile version is considered first for search engine rankings. Optimizing your site for mobile search is essential to enhance visibility and attract qualified traffic. Here’s why and how to do it. 1. Why Optimize Your Site for Mobile SEO? A Predominantly Mobile Audience Today, over 60% of Google searches are performed on mobile devices. This trend continues to grow, and a site that isn’t adapted to mobile use risks losing visitors to better-optimized competitors. Additionally, mobile users tend to be more impatient: a slow or poorly displayed site can lead to a high bounce rate and lost conversions. Google’s Mobile-First Indexing Since 2019, Google has adopted a mobile-first approach for site indexing. This means the search engine primarily analyzes a site’s mobile version to determine its

Website Creation

How to Optimize Your Website’s Loading Speed and Prevent Customer Loss?

The loading speed of a website is a key factor in user experience and search engine optimization (SEO). A slow site can frustrate visitors, increase bounce rates, and result in the loss of potential customers. In fact, according to a Google study, 53% of mobile users leave a site if it takes more than three seconds to load. In a world where immediacy is the norm, every second counts. Here are the best practices to optimize your website’s loading speed and ensure a smooth browsing experience for your visitors. 1. Reduce the Size of Images and Videos Heavy multimedia files significantly slow down a website. To prevent this: Use optimized formats: WebP for images, MP4 for videos. Compress images without losing quality using tools like TinyPNG, ImageOptim, or ShortPixel. Enable lazy loading to display images only when the user scrolls, reducing the initial page load time. Use a Content Delivery

Case Studies

bronzage-brise-d'été-case-study-Linkeo
Case Studies

Customer Case Study: Bronzage brise d’été

Beyond that beach-ready glow, Bronzage brise d’été offers all the health benefits of sunless tanning. More than eight years ago, owner Johanne Belec called upon Linkeo to build her website and online presence.

soccery-MIami-case-study
Case Studies

Customer Case Study: Soccer Miami

Soccer Miami  is home to a state-of-the-art indoor soccer field, a popular spot for practice, rentals, group training, and kids’ birthday parties. To kick off

Vandal-Design-client-Linkeo
Case Studies

Customer Case Study: Vandal Design

Vandal Design is Québec’s leader in car wrapping and specialty graphics for vehicles. Owner Frédéric Vandal sought out Linkeo to help with his website and