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Digital Marketing

The Importance of Good Online Customer Service for Retaining Your Clients

In an increasingly digital world, online customer service has become a critical element for the success of small and medium-sized businesses. For SMEs, offering a seamless, responsive, and personalized customer experience can make all the difference between a loyal customer and a lost one. This is where marketing automation comes into play, allowing businesses to deploy effective strategies without significantly increasing their workload. The Importance of Online Customer Service Consumer expectations have evolved: they now seek quick responses and 24/7 assistance. Good online customer service is no longer limited to simple interactions via email or phone but also includes chatbots, interactive FAQs, and social media integration. Effectively addressing customer concerns helps boost satisfaction, build trust, and encourage loyalty to the brand. The Role of Marketing Automation Marketing automation enables businesses to automate repetitive tasks and centralize the management of customer interactions. For instance, sending automated responses to common questions, personalized

Tips&Tricks

4 Good Reasons to Switch to a Digital Menu

In a world where everything is going digital, consumer expectations are rapidly evolving. The restaurant industry is no exception, and digital menus are becoming essential tools. Practical, eco-friendly, and cost-effective, they offer undeniable advantages for both restaurant owners and their customers. Here’s why switching to a digital menu could transform your business! 1. An Eco-Friendly and Cost-Effective Solution Traditional paper menus come with significant costs: printing, reprinting for updates, and waste in case of errors or frequent changes. With a digital menu, those expenses are a thing of the past. Through an easy-to-use management interface, you can update your menu anytime without printing a single page. This leads to reduced operational costs and contributes to an environmentally friendly approach. By adopting a digital menu, you also showcase your commitment to sustainability—a value increasingly appreciated by customers. 2. Instant and Effortless Updates Updating your menu to reflect a new dish, stock

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Case Studies

bronzage-brise-d'été-case-study-Linkeo
Case Studies

Customer Case Study: Bronzage brise d’été

Beyond that beach-ready glow, Bronzage brise d’été offers all the health benefits of sunless tanning. More than eight years ago, owner Johanne Belec called upon Linkeo to build her website and online presence.

soccery-MIami-case-study
Case Studies

Customer Case Study: Soccer Miami

Soccer Miami  is home to a state-of-the-art indoor soccer field, a popular spot for practice, rentals, group training, and kids’ birthday parties. To kick off

Vandal-Design-client-Linkeo
Case Studies

Customer Case Study: Vandal Design

Vandal Design is Québec’s leader in car wrapping and specialty graphics for vehicles. Owner Frédéric Vandal sought out Linkeo to help with his website and