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Website Creation

The Importance of Call-to-Actions (CTAs) in Converting Visitors into Customers

When a visitor lands on your website, they should instantly understand what you offer and what actions they can take. This is where call-to-actions (CTAs) come into play. An effective CTA guides your visitors toward a decisive action—whether it’s making a purchase, signing up, requesting a quote, or downloading a guide. CTAs are a crucial lever for improving your conversion rate. Why Are CTAs Essential? Call-to-actions are strategic elements on a web page. Their role goes far beyond just being a colorful button—they are designed to guide users through their journey and lead them toward a specific action. When well-designed, CTAs help increase conversion rates, simplify the user experience, and encourage engagement. An effective CTA relies on three fundamental pillars: relevance, visibility, and the incentive to act. It must meet the user’s expectations, blend seamlessly into the site’s design while standing out, and create a sense of urgency or immediate

SEO

Mobile SEO: Why and How to Optimize Your Site for Mobile Search?

With the rise of smartphones, the majority of internet searches are now conducted via mobile devices. Google prioritizes mobile-first indexing, meaning that your site’s mobile version is considered first for search engine rankings. Optimizing your site for mobile search is essential to enhance visibility and attract qualified traffic. Here’s why and how to do it. 1. Why Optimize Your Site for Mobile SEO? A Predominantly Mobile Audience Today, over 60% of Google searches are performed on mobile devices. This trend continues to grow, and a site that isn’t adapted to mobile use risks losing visitors to better-optimized competitors. Additionally, mobile users tend to be more impatient: a slow or poorly displayed site can lead to a high bounce rate and lost conversions. Google’s Mobile-First Indexing Since 2019, Google has adopted a mobile-first approach for site indexing. This means the search engine primarily analyzes a site’s mobile version to determine its

Case Studies

bronzage-brise-d'été-case-study-Linkeo
Case Studies

Customer Case Study: Bronzage brise d’été

Beyond that beach-ready glow, Bronzage brise d’été offers all the health benefits of sunless tanning. More than eight years ago, owner Johanne Belec called upon Linkeo to build her website and online presence.

soccery-MIami-case-study
Case Studies

Customer Case Study: Soccer Miami

Soccer Miami  is home to a state-of-the-art indoor soccer field, a popular spot for practice, rentals, group training, and kids’ birthday parties. To kick off

Vandal-Design-client-Linkeo
Case Studies

Customer Case Study: Vandal Design

Vandal Design is Québec’s leader in car wrapping and specialty graphics for vehicles. Owner Frédéric Vandal sought out Linkeo to help with his website and