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Digital Marketing

Web Design Trends in 2025: What’s In Style This Year

The world of web design is constantly evolving, driven by technological advancements and changing user expectations. In 2025, web design trends seamlessly combine aesthetics and functionality, focusing on immersive and personalized experiences. Here’s an overview of the major trends shaping the web design landscape this year. 1. The Dominance of Minimalist and Clean Designs Minimalism remains a staple in 2025 but evolves to become even more sophisticated. Minimalist interfaces focus on the essentials, eliminating anything that might distract the user. This approach relies on subtle color palettes, clear typography, and well-defined visual hierarchy. However, 2025’s minimalism integrates subtle elements that enhance the user experience. For example, the smart use of soft shadows, subtle gradients, and strategic white spaces creates a sense of depth and elegance. This trend reflects the “less is more” philosophy, where every visual element has a clear purpose and role. 2. Micro-Interactions: Small Details That Make a

SEO

10 Common Misconceptions About SEO

Search Engine Optimization (SEO) is often misunderstood. Many misconceptions circulate, making it seem like an easy and quick strategy to implement. This article explores the 10 most common myths about SEO and helps you gain a better understanding of this essential digital marketing discipline. Misconception #1: SEO is Free It’s often said that SEO is a free way to attract traffic. While you don’t have to pay per click like with SEA (Search Engine Advertising), SEO requires an investment in time and resources. Creating high-quality content, optimizing your website, and analyzing results take significant effort. Additionally, hiring SEO experts can be a considerable expense. For a practical example, imagine you own an online store and want to rank for competitive search terms. You’ll need to work on your site’s structure, develop a content strategy, and maintain a social media presence. Each of these steps involves costs, even though SEO itself

Case Studies

bronzage-brise-d'été-case-study-Linkeo
Case Studies

Customer Case Study: Bronzage brise d’été

Beyond that beach-ready glow, Bronzage brise d’été offers all the health benefits of sunless tanning. More than eight years ago, owner Johanne Belec called upon Linkeo to build her website and online presence.

soccery-MIami-case-study
Case Studies

Customer Case Study: Soccer Miami

Soccer Miami  is home to a state-of-the-art indoor soccer field, a popular spot for practice, rentals, group training, and kids’ birthday parties. To kick off

Vandal-Design-client-Linkeo
Case Studies

Customer Case Study: Vandal Design

Vandal Design is Québec’s leader in car wrapping and specialty graphics for vehicles. Owner Frédéric Vandal sought out Linkeo to help with his website and