Measuring the impact of your Google Ads campaigns can prove to be a real headache. The complexity of this task lies in the multitude of factors and variables involved. Here are some of the main reasons why it is so difficult to get a clear picture of your campaign performance. What is a conversion? A conversion, in the context of digital marketing and advertising campaigns, refers to a desired action that you want users to take when they interact with your online content. This action can vary depending on the specific objectives of your campaign or business. Here are some common examples of conversions: Online Purchase: When a user buys a product or service on your website. Sign-Up: When a user signs up for a newsletter, a webinar, or creates an account on your site. Download: When a user downloads an e-book, an app, or another type of content. Contact