
Reinventing local marketing with smart paid campaigns
Today, local marketing can no longer be limited to visibility alone; it must be useful, targeted, and measurable. So-called “smart” paid campaigns enable local businesses

Today, local marketing can no longer be limited to visibility alone; it must be useful, targeted, and measurable. So-called “smart” paid campaigns enable local businesses

Artificial intelligence (AI) is now becoming an integral part of daily business operations, transforming the way companies manage their activities and interact with customers. From business management software to CRMs, as well as accounting and marketing tools, AI promises to automate repetitive tasks, improve decision-making, and optimize performance. Yet behind this technological enthusiasm lies a key question: is AI a true revolution for businesses, or is it just a trend designed to attract attention without delivering real operational impact? AI at the Heart of Business Tools: Concrete Promises AI applied to business tools offers very concrete benefits that go far beyond simple automation. It can automate repetitive and time-consuming tasks such as sorting emails, entering data, or tracking client follow-ups, freeing up time for higher-value work. But its usefulness doesn’t stop there. AI can also analyze large amounts of data in seconds to uncover trends and provide actionable recommendations—something that

In the digital age, a website is no longer just a showcase: it represents a company’s identity and directly influences how customers perceive it. For local businesses, adopting the right web design practices is essential to stand out from the competition and attract new customers. In 2026, several key trends are emerging, transforming the user experience and the way businesses interact with their audience. Here’s what local businesses absolutely need to know—and how Linkeo can support them in staying ahead of the curve. 1. Immersive and Interactive Interfaces Web design is becoming more dynamic and engaging thanks to immersive interfaces. Subtle animations, micro-interactions, and visual effects that respond to user actions create a strong sense of movement and vitality on a website. For example, a button that slightly changes shape when clicked or an image carousel that animates on hover enhances navigation while capturing the visitor’s attention. Why it matters

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Beyond that beach-ready glow, Bronzage brise d’été offers all the health benefits of sunless tanning. More than eight years ago, owner Johanne Belec called upon Linkeo to build her website and online presence.

Soccer Miami is home to a state-of-the-art indoor soccer field, a popular spot for practice, rentals, group training, and kids’ birthday parties. To kick off

La Edad Prodigiosa Adult Day Care and Recreation Center is here to help Miami-Dade seniors live and thrive into their golden years. To stand out in a competitive sector, owner Katiria Delisle relies on a Linkeo website and boosted online visibility from Google Ads.

Vandal Design is Québec’s leader in car wrapping and specialty graphics for vehicles. Owner Frédéric Vandal sought out Linkeo to help with his website and