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Google Ads: Understanding the Different Bidding Strategies!

In digital marketing, Google Ads plays a crucial role. It is a powerful tool that allows businesses to reach a broad audience through targeted ads. However, to maximize the effectiveness of campaigns, it is essential to understand the different bidding strategies available. This article aims to demystify these strategies by breaking them down simply and clearly. Why Adopt a Bidding Strategy? A well-defined bidding strategy is fundamental to maximizing your return on investment (ROI) in advertising. Google Ads offers multiple options tailored to various campaign goals. To do this, it is important to assess your specific needs and choose the bidding model that best serves them. A good bidding strategy allows you to control your expenses while effectively reaching your target audience. Google Ads Bidding Strategies Google Ads primarily offers three types of bidding strategies: manual bidding, automated bidding, and value-based bidding. Each of these has particular advantages, and the

Digital Marketing

Planner by Linkeo – How to Optimize Your Appointment Schedule and Avoid Empty Slots?

Managing an appointment schedule can quickly become a challenge, especially when some slots remain unoccupied. A poorly organized agenda can impact revenue and customer satisfaction. With Planner by Linkeo, professionals have access to an efficient online booking tool that helps maximize occupancy rates and optimize time management. Discover the best strategies to avoid empty slots and improve your business profitability. 1. Offer 24/7 Online Booking One of the main obstacles to fully booked schedules is that clients are often unavailable to make an appointment during business hours. By offering 24/7 online booking through Planner, clients can schedule a slot at any time, without time constraints. This reduces the risk of missed opportunities and improves accessibility to your services. 2. Send Automatic Reminders Missed appointments are a major cause of empty slots. With automatic email or SMS reminders, you can significantly reduce no-shows and optimize your schedule. Planner allows you to

Case Studies

bronzage-brise-d'été-case-study-Linkeo
Case Studies

Customer Case Study: Bronzage brise d’été

Beyond that beach-ready glow, Bronzage brise d’été offers all the health benefits of sunless tanning. More than eight years ago, owner Johanne Belec called upon Linkeo to build her website and online presence.

soccery-MIami-case-study
Case Studies

Customer Case Study: Soccer Miami

Soccer Miami  is home to a state-of-the-art indoor soccer field, a popular spot for practice, rentals, group training, and kids’ birthday parties. To kick off

Vandal-Design-client-Linkeo
Case Studies

Customer Case Study: Vandal Design

Vandal Design is Québec’s leader in car wrapping and specialty graphics for vehicles. Owner Frédéric Vandal sought out Linkeo to help with his website and