In an environment dominated by large companies with considerable resources, small local businesses might seem disadvantaged. However, digital tools offer a unique opportunity to gain ground and capture unique market shares. With the right strategies, local businesses can not only compete with large corporations but also excel in areas where their agility and proximity give them an edge. Strengthen Local Presence with Local SEO Local SEO is a powerful tool for proximity-based businesses. By optimizing their Google Business Profile, using location-based keywords, and encouraging customer reviews, local businesses can rank at the top of search results for local queries. For instance, a search like “artisan bakery near me” often highlights local businesses over large chains. Our advice: Keep your information up to date (hours, address, phone number) and respond to reviews to show customers you care. With our GMB services, Linkeo’s experts help manage your business profile and ensure that

The consumer landscape has undergone a profound transformation in recent years, reshaping business priorities in digital marketing. In the digital age, understanding these new habits has become essential to stay competitive and meet the expectations of an ever-evolving audience. The Rise of E-commerce Online shopping has become a standard, well beyond the confinement periods that accelerated its adoption. Consumers now value the convenience of 24/7 shopping at their fingertips. This shift pushes brands to optimize their online presence. E-commerce websites must be intuitive and deliver a seamless user experience, or risk losing customers to competitors. Studies reveal that 88% of users do not return to a website after a bad experience. Mobile at the Core of the Strategy The explosion of smartphone usage has also disrupted how consumers interact with brands. Today, mobile searches account for more than half of global web traffic. It’s no longer just about having a