Search Engine Optimization (SEO) is often misunderstood. Many misconceptions circulate, making it seem like an easy and quick strategy to implement. This article explores the 10 most common myths about SEO and helps you gain a better understanding of this essential digital marketing discipline. Misconception #1: SEO is Free It’s often said that SEO is a free way to attract traffic. While you don’t have to pay per click like with SEA (Search Engine Advertising), SEO requires an investment in time and resources. Creating high-quality content, optimizing your website, and analyzing results take significant effort. Additionally, hiring SEO experts can be a considerable expense. For a practical example, imagine you own an online store and want to rank for competitive search terms. You’ll need to work on your site’s structure, develop a content strategy, and maintain a social media presence. Each of these steps involves costs, even though SEO itself