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SEO

10 Common Misconceptions About SEO

Search Engine Optimization (SEO) is often misunderstood. Many misconceptions circulate, making it seem like an easy and quick strategy to implement. This article explores the 10 most common myths about SEO and helps you gain a better understanding of this essential digital marketing discipline. Misconception #1: SEO is Free It’s often said that SEO is a free way to attract traffic. While you don’t have to pay per click like with SEA (Search Engine Advertising), SEO requires an investment in time and resources. Creating high-quality content, optimizing your website, and analyzing results take significant effort. Additionally, hiring SEO experts can be a considerable expense. For a practical example, imagine you own an online store and want to rank for competitive search terms. You’ll need to work on your site’s structure, develop a content strategy, and maintain a social media presence. Each of these steps involves costs, even though SEO itself

Website Creation

Common Mistakes to Avoid When Creating Your Website in 2025

Creating a high-performing and engaging website is a crucial goal for businesses and entrepreneurs in 2025. However, some recurring mistakes can compromise your online success. In this article, we review the most common pitfalls to avoid to ensure that your website reaches its full potential. 1. Ignoring the Importance of a Clear Strategy The lack of a strategy is one of the most common mistakes. Before starting the design of your website, ask yourself key questions: What is the main goal of your website? (lead generation, online sales, information) Who is your target audience? Who are your competitors, and how can you differentiate yourself? Without clear answers to these questions, your website risks lacking coherence and being ineffective. 2. Neglecting Responsive Design In 2025, a large portion of web traffic comes from mobile devices. Yet, some websites are still not optimized for these devices. A non-responsive design can lead to

Case Studies

bronzage-brise-d'été-case-study-Linkeo
Case Studies

Customer Case Study: Bronzage brise d’été

Beyond that beach-ready glow, Bronzage brise d’été offers all the health benefits of sunless tanning. More than eight years ago, owner Johanne Belec called upon Linkeo to build her website and online presence.

soccery-MIami-case-study
Case Studies

Customer Case Study: Soccer Miami

Soccer Miami  is home to a state-of-the-art indoor soccer field, a popular spot for practice, rentals, group training, and kids’ birthday parties. To kick off

Vandal-Design-client-Linkeo
Case Studies

Customer Case Study: Vandal Design

Vandal Design is Québec’s leader in car wrapping and specialty graphics for vehicles. Owner Frédéric Vandal sought out Linkeo to help with his website and