If you run a small or medium-sized business (SME), you likely understand the importance of maintaining a strong online presence. Among the most powerful tools to enhance this presence is the Google Business Profile (formerly known as Google My Business). However, many businesses overlook some of its hidden features, which can transform customer relationships and optimize visibility. In this article, we’ll dive into lesser-known features of the Google Business Profile, their impact on the customer experience, and how they integrate with other Google tools to maximize results. 1. Powerful Hidden Features to Enhance Your Profile Online Booking Did you know your Google Business Profile can serve as a direct booking channel? With this feature, customers can book an appointment or service directly from your Google profile without needing to visit your website. This is perfect for hair salons, restaurants, clinics, and other appointment-based businesses. Not only does this increase convenience