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SEO

The Hidden Features of Google Business Profile Every SME Should Know

If you run a small or medium-sized business (SME), you likely understand the importance of maintaining a strong online presence. Among the most powerful tools to enhance this presence is the Google Business Profile (formerly known as Google My Business). However, many businesses overlook some of its hidden features, which can transform customer relationships and optimize visibility. In this article, we’ll dive into lesser-known features of the Google Business Profile, their impact on the customer experience, and how they integrate with other Google tools to maximize results. 1. Powerful Hidden Features to Enhance Your Profile Online Booking Did you know your Google Business Profile can serve as a direct booking channel? With this feature, customers can book an appointment or service directly from your Google profile without needing to visit your website. This is perfect for hair salons, restaurants, clinics, and other appointment-based businesses. Not only does this increase convenience

Digital Marketing

Optimize Your Floor Plan Management with a Digital Reservation System for Table Availability

In the restaurant industry, managing the floor plan is crucial for ensuring smooth service, optimizing table occupancy, and providing an excellent customer experience. The digital era has transformed the way restaurateurs approach this management, enabling automation and optimization of reservations through technological solutions. Integrating an online table reservation system with real-time table availability management is now essential for improving efficiency and profitability. Why Is Floor Plan Management Crucial? Managing the floor plan is a fundamental element for any restaurateur looking to maximize operational efficiency. A poorly organized floor plan or poor reservation management can lead to a negative customer experience, dissatisfied guests, double bookings, and ultimately, revenue loss. Here are some common challenges restaurateurs face without optimized floor plan management: Over or under-staffing: Without proper floor plan management, you risk either underutilizing or overloading your space. Complex manual reservations: When reservations are handled manually, errors such as double bookings or

Case Studies

bronzage-brise-d'été-case-study-Linkeo
Case Studies

Customer Case Study: Bronzage brise d’été

Beyond that beach-ready glow, Bronzage brise d’été offers all the health benefits of sunless tanning. More than eight years ago, owner Johanne Belec called upon Linkeo to build her website and online presence.

soccery-MIami-case-study
Case Studies

Customer Case Study: Soccer Miami

Soccer Miami  is home to a state-of-the-art indoor soccer field, a popular spot for practice, rentals, group training, and kids’ birthday parties. To kick off

Vandal-Design-client-Linkeo
Case Studies

Customer Case Study: Vandal Design

Vandal Design is Québec’s leader in car wrapping and specialty graphics for vehicles. Owner Frédéric Vandal sought out Linkeo to help with his website and