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SEO

Core Web Vitals: Understanding Their Importance and How to Improve Them for Better SEO

Core Web Vitals are essential indicators that assess a website’s performance by focusing on crucial aspects such as speed, interactivity, and visual stability. As key elements of user experience, these metrics significantly impact a page’s search engine optimization (SEO). Understanding their importance and adopting strategies to optimize them has become essential for any business looking to improve its visibility on search engines. In this article, we will explore the different Core Web Vitals metrics and practical methods to maximize their effectiveness, ensuring an optimal user experience and better search rankings. Core Web Vitals have become fundamental elements for SEO optimization. Understanding their impact on user experience and search rankings is crucial. This article explains what Core Web Vitals are, why they are critical for Google, and how to improve them effectively to optimize your online visibility. What Are Core Web Vitals? Core Web Vitals are a set of metrics used

Digital Marketing

How to Digitize Your Business Without Losing Customer Connection?

Digitalization has become essential for businesses looking to optimize their management and enhance the customer experience. However, one common concern remains: how to adopt digital tools without losing the human connection with customers? With Planner by Linkeo, a solution for online booking, subscription management, and gift card sales, you can combine efficiency with strong customer relationships. Discover how to digitize your business while maintaining a warm and personalized experience. 1. Offer More Flexibility Without Losing the Human Touch Online booking allows customers to schedule appointments anytime, without the need for calls or waiting for email responses. This gives them more autonomy but doesn’t mean losing contact with them! 💡 How to maintain a human connection? Personalize interactions: Send confirmation and reminder messages with a friendly tone. Provide human support: Offer a chat or contact number to reassure customers who prefer speaking before booking. Optimize your schedule: With Planner, you have

Case Studies

bronzage-brise-d'été-case-study-Linkeo
Case Studies

Customer Case Study: Bronzage brise d’été

Beyond that beach-ready glow, Bronzage brise d’été offers all the health benefits of sunless tanning. More than eight years ago, owner Johanne Belec called upon Linkeo to build her website and online presence.

soccery-MIami-case-study
Case Studies

Customer Case Study: Soccer Miami

Soccer Miami  is home to a state-of-the-art indoor soccer field, a popular spot for practice, rentals, group training, and kids’ birthday parties. To kick off

Vandal-Design-client-Linkeo
Case Studies

Customer Case Study: Vandal Design

Vandal Design is Québec’s leader in car wrapping and specialty graphics for vehicles. Owner Frédéric Vandal sought out Linkeo to help with his website and