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SEO
Do Social Signals Really Influence Google Rankings?
For over a decade, the SEO world has debated this question: do shares, likes, and mentions on social media impact your Google rankings? Officially, Google’s
28 July 2025
For over a decade, the SEO world has debated this question: do shares, likes, and mentions on social media impact your Google rankings? Officially, Google’s
Local SEO promises great things for small businesses: visibility in their target area, qualified traffic, and new customers. But when it comes to results on Google Maps or the “Local Pack,” an unsettling question is being raised by independents: has Google started favoring large chains, pushing local artisans and shop owners to the sidelines? The Local Pack – A Showcase That Feels Biased When someone searches for a plumber in Marseille or a bakery in Lyon, Google displays a boxed section featuring three main results, often accompanied by a map. This block, called the “Local Pack,” captures the majority of clicks. However, it’s increasingly dominated by the same types of players: national chains, franchises, and highly optimized multi-service platforms. Why is that? Because these structures benefit from significant advantages: Mass-optimized Google Business Profiles Large-scale customer review campaigns Paid ads (SEA) that indirectly boost visibility Strong domain authority from centralized websites
A Global Challenge for a More InclusLOIive Web Digital accessibility is no longer just a competitive advantage — it’s a legal requirement in many countries. Whether you’re based in the United States, Canada, or Australia, regulations are tightening to ensure that every internet user — including those with disabilities — can browse, interact, and shop online easily and independently. At Linkeo, we’ve been helping small businesses and local entrepreneurs transition to digital for over 20 years. With offices across North America and Australia, we closely monitor each country’s legislation to deliver websites that are not only effective and professional, but also fully compliant and accessible. What Is Digital Accessibility? Digital accessibility means making sure that websites and online services can be used by everyone, regardless of their physical, sensory, or cognitive abilities. This includes making text easy to read, providing descriptions for images, adding captions to videos, and ensuring that
Summer is a unique time for many professionals: some slow
Summer months are a crucial period for many local businesses:
As the warm weather rolls in, consumer habits shift. Restaurants,
The platforms keep evolving: what’s in it for your business?
Beyond that beach-ready glow, Bronzage brise d’été offers all the health benefits of sunless tanning. More than eight years ago, owner Johanne Belec called upon Linkeo to build her website and online presence.
Soccer Miami is home to a state-of-the-art indoor soccer field, a popular spot for practice, rentals, group training, and kids’ birthday parties. To kick off
La Edad Prodigiosa Adult Day Care and Recreation Center is here to help Miami-Dade seniors live and thrive into their golden years. To stand out in a competitive sector, owner Katiria Delisle relies on a Linkeo website and boosted online visibility from Google Ads.
Vandal Design is Québec’s leader in car wrapping and specialty graphics for vehicles. Owner Frédéric Vandal sought out Linkeo to help with his website and
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