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Business Tools

Marketing Automation: Best Practices for a Successful Automated Email Strategy!

In a world where reactivity and personalization are essential, marketing automation has become a key lever for businesses. With our marketing automation tool, our clients can automate their communication and send targeted email and SMS campaigns for key events. But to make the most of these features, it’s crucial to follow the right approach. Here are our top tips to build an effective automated emailing strategy. 1. Segment Your Database Smartly A high-performing campaign starts with smart segmentation. Create lists based on specific criteria: purchase history, online behavior, birthday, location, and more. The more your message is tailored to the recipient’s profile, the greater the impact. Example: Send a personalized message to loyal customers ahead of a special VIP-only offer. 2. Create Relevant Automated Workflows Automated emailing relies on workflows triggered by a specific action or event (newsletter signup, cart abandonment, birthday, etc.). These workflows should be designed to nurture

Business Tools

Deliver by Linkeo – How Digitalization Is Revolutionizing the Restaurant Industry?

In a constantly evolving world, restaurateurs must adapt to new consumer habits—more connected, faster, and more demanding. In this context, digitalization has become an essential lever to transform the customer experience, streamline operations, and boost revenue. At Linkeo, we support food service professionals in this transformation with Deliver, our all-in-one solution dedicated to online ordering and reservations. Changing Habits Call for Adaptation Today, the customer journey in the restaurant industry often starts… online. Whether booking a table, checking the menu, or placing a takeout order, consumers expect a smooth, fast, and intuitive experience—accessible directly from their smartphones. Businesses that don’t go digital risk losing visibility and competitiveness. Deliver by Linkeo: A Solution Designed for Restaurateurs Specifically developed to meet the new needs of the sector, Deliver by Linkeo offers restaurateurs a complete platform with three key features: Online Ordering (Click & Collect / Delivery): Your customers can place an order

Case Studies

bronzage-brise-d'été-case-study-Linkeo
Case Studies

Customer Case Study: Bronzage brise d’été

Beyond that beach-ready glow, Bronzage brise d’été offers all the health benefits of sunless tanning. More than eight years ago, owner Johanne Belec called upon Linkeo to build her website and online presence.

soccery-MIami-case-study
Case Studies

Customer Case Study: Soccer Miami

Soccer Miami  is home to a state-of-the-art indoor soccer field, a popular spot for practice, rentals, group training, and kids’ birthday parties. To kick off

Vandal-Design-client-Linkeo
Case Studies

Customer Case Study: Vandal Design

Vandal Design is Québec’s leader in car wrapping and specialty graphics for vehicles. Owner Frédéric Vandal sought out Linkeo to help with his website and