The way customers book their services is evolving rapidly. By 2025, online booking will be an essential standard, regardless of the industry: wellness, healthcare, restaurants, crafts, personal services, and more. For local businesses, it’s no longer just about offering a booking module; it’s about providing a smooth, fast, and personalized experience. At Linkeo, we’ve developed Planner, a solution designed to meet these new requirements, integrating the latest technological trends and adapting to consumer behaviors. Here’s a breakdown of the major trends to come—and how to anticipate them now. 1. Hyper-Personalization at the Heart of the Customer Experience Users no longer want to feel like just a number. By 2025, booking tools need to speak to them, understand them, and anticipate their needs. With the data collected (history, preferences, visit frequency), the experience can become truly personalized: suggested times, highlighted favorite services, targeted promotions… 🔹 Linkeo Tip: Planner allows you to

In a world where reactivity and personalization are essential, marketing automation has become a key lever for businesses. With our marketing automation tool, our clients can automate their communication and send targeted email and SMS campaigns for key events. But to make the most of these features, it’s crucial to follow the right approach. Here are our top tips to build an effective automated emailing strategy. 1. Segment Your Database Smartly A high-performing campaign starts with smart segmentation. Create lists based on specific criteria: purchase history, online behavior, birthday, location, and more. The more your message is tailored to the recipient’s profile, the greater the impact. Example: Send a personalized message to loyal customers ahead of a special VIP-only offer. 2. Create Relevant Automated Workflows Automated emailing relies on workflows triggered by a specific action or event (newsletter signup, cart abandonment, birthday, etc.). These workflows should be designed to nurture