5 Digital marketing tips from our experts to boost your business this summer!

Summer is just around the corner, bringing with it a multitude of opportunities to energize your business through digital marketing! Whether you are a small business, SME, or artisan, it’s time to implement effective strategies to attract and retain your customers during this summer period.

 

Follow this guide to discover the tips from our Linkeo marketing experts!

 

1. Prepare your website for summer

Mobile Optimization

In summer, everyone is on the move: vacations, outings, outdoor activities… It is therefore essential that your website is perfectly optimized for mobile devices. Did you know that, according to a Statista study, more than 60% of online searches are made from a mobile device? Ensure that your site is fast and easily navigable on a smartphone or tablet.

Content Updates

Highlight your seasonal products or services on your site. Consider creating blog posts on summer trends or vacation shopping guides. For example, if you are a baker, why not offer summer pastry recipes?

Loading Speed

A slow site is a lost customer. Use tools like Google PageSpeed Insights to analyze and improve your site’s speed. Smooth and fast navigation is essential to retain visitors’ attention.

 

2. Strengthen Your Social Media Presence

Special summer campaigns

Social media is the ideal place to launch special summer campaigns. Create attractive summer content: contests, promotions, events… Use seasonal hashtags to increase your visibility. For example, a photo contest with your products can generate great engagement.

Collaborations with local influencers

Local micro-influencers can be valuable allies in promoting your products or services. Their audience is often very engaged, and their partnership can provide targeted and authentic visibility.

Stories and short videos

Dynamic formats like stories and short videos quickly capture attention. Show behind-the-scenes of your business, demonstrate products, or share customer testimonials to create a direct connection with your audience.

 

3. Use email marketing campaigns

Segmentation of your contact list

Personalization is key to success in email marketing. Segment your contact list based on your customers’ preferences and behaviors. For example, offer special promotions for loyal customers or send personalized recommendations.

Summer themes and offers

Send emails with attractive summer themes: vacation tips, special discounts, local events… For example, a newsletter with discount codes for summer products can boost your sales.

Campaign automation

Use automation tools to schedule automatic sends. This saves you time and helps you track the performance of your campaigns to adjust them if necessary.

 

4. Invest in online advertising

Google ads and Facebook ads campaigns

Online advertising is a powerful lever, especially in summer. Use Google Ads and Facebook Ads to precisely target your audience. With geographic and demographic targeting, you can maximize your return on investment. For example, launch an ad for a summer promotion targeting vacationers in a specific region.
This is why at Linkeo, we offer our clients seasonal campaigns in addition to their regular campaigns: this allows you to capitalize on special times of the year, regardless of your industry.

Retargeting and display advertising

Retargeting is an effective technique to remind visitors of your products. Display ads can show banners displaying recently viewed products. This keeps you in consumers’ minds and encourages conversions.

Budgeting and performance tracking

It is crucial to allocate your advertising budget well. Set clear objectives and regularly monitor your campaigns’ performance. Adjust them in real-time to optimize results. Use analytical tools to understand what works and what needs improvement.
Good to know: at Linkeo, our clients receive monthly performance reports. This gives them visibility on the results of their marketing investments and allows them to be involved in managing their campaigns!

 

5. Create memorable customer experiences

Organize local events

Organizing events, whether in-store or online, can have a very positive impact. Consider open houses, themed workshops, or webinars. For example, a day dedicated to discovering your summer products can attract many curious visitors.

Exclusive offers and loyalty programs

Exclusive offers and loyalty programs encourage purchases and reward your most loyal customers. Set up loyalty cards or points systems for each purchase. A special summer discount can also be very attractive.

Customer feedback and engagement

Solicit feedback from your customers and use it to improve your services. Actively respond to comments on social media and via email. Direct engagement with your customers strengthens their loyalty and improves your brand image.

 

Summer is a prime time to energize your business through digital marketing. Adopt a multichannel approach and adapt your strategies to capture your customers’ attention and retain them.

Don’t wait any longer and put these tips into practice now to fully enjoy the summer season. Happy holidays and happy sales!