From morning to bedtime, social media dominates our attention, making the most popular platforms a key factor in any communication strategy.
Facebook, Instagram, and LinkedIn offer all kinds of opportunities for boosting your company’s visibility. Beyond your standard promo posts, you can share your latest news, build customer engagement, broaden your audience, and work toward long-term loyalty. Whatever your goals, social media is an important starting point for any brand.
But it also comes with a few risks for your e-reputation. There’s an art to community management, and if you want to make sure you look great everywhere on the Internet, carefully read this article and beware of these 10 mistakes to avoid.
1.You forget to set up a consistent posting schedule.
Posting too much or too little is bad news. Your community doesn’t want to be overwhelmed with too many posts. But posting once in a blue moon isn’t a good strategy either. For optimal visibility, you want to set up a consistent routine. It’s all about balance. You want to stay present without bombarding your audience. It’s important to get to know who you’re trying to reach. Who are these followers of yours? When do they tend to go online? What do they want to see and how are you most likely to connect with them?
2. You’re always posting promotions
There’s nothing more irritating than someone who’s always trying to sell you something. That said, contests and promo codes make up an important part of your acquisition strategy. Once again, it’s a matter of balance. And your first priority should always be quality content that inspires your prospects to follow you (instead of your competitors). For sure, deals and prizes have been known to get people clicking but more than that, you want to focus on building a solid brand image.
3.You overshare or undershare important information
Optimize what you make public to your followers. Stick with the essentials, but don’t leave out the good stuff! Instagram’s bio lines are intentionally short, requiring users to zero in on their most valuable ideas. You want to give prospects a sense of what you do and ideally convert them into followers.
And even if your character limit is higher on Facebook and LinkedIn, don’t go overboard with extra info. People need to see what you offer right away. If it’s not clear or if it seems dull, they’ll go elsewhere. Everybody knows that our attention spans are at their worst when we’re on social media. If it doesn’t compel someone to follow you and get in touch right away, leave it out.
Check out this video that we posted on social media, all about finding the sweet spot for your posts! Follow us on Instagram at Linkeo Canada, Linkeo USA, and Linkeo Australia.
4. You don’t respond to your community’s comments and messages
Pay attention to what your community is saying. Answer their questions. React to tags. For a solid engagement rate, you need your followers to interact with your page and content.
Social media accounts offer a special place where consumers can instantly get in touch with a company. So if they take the time to hop on your page and ask you something, you want to respond promptly. Same goes for if you get tagged in a post or a story. They’re already calling your name—it’s the perfect time and place to show that you exist and that you care.
You can also share your followers’ posts that say nice things about you. It will make your subscribers feel special. These little details make all the difference, especially when prospects are discovering your social media pages for the first time. Work your cool and kindness factor!
5. You delete your negative comments
In the world of social media, it’s almost impossible to avoid negative comments. But systematically deleting them will only make things worse. Social media users have been in this game for a while, and they’ll often take screen shots of their posts or messages to show what has been deleted.
For a healthy brand image, you need to offer solutions to your angry, unhappy clients. Other prospects who might share similar concerns will be relieved to see you are transparent and willing to make things right.
💡 For sage advice on how to tactfully respond to negative reviews, check out Part Two of Linkeo’s Guide to Online Reviews!
To help you become a pro community manager, our blog has an entire section on social media tips.
6. You make your videos too long
Hopefully by now you remember that video is the winning format on social media. Failing to hop on the trend means a bunch of missed opportunities. Although it all started with TikTok, Instagram is catching on fast with the rise of Reels.
These tiny, punchy videos can have wild impact, but you need to be creative.
7. You publish whenever
To optimize your presence on the various social media networks, there are tools and software that allow for automated posting. This will also save you a ton of time. You’ll be able to schedule posts ahead of time—it’s a game changer. Not only does it let you focus on other tasks but it makes it easy to post when your community is the most active. This will be different depending on whether you’re posting on Facebook, Instagram, or LinkedIn.
8. You post the same thing on every platform
So you’ve set yourself up so you can plan your posts ahead of time and go through life feeling smug and productive. But you also need to make sure you’re adapting your message to your platform and audience. Don’t just copy and paste the same post and share it everywhere.
Each social media network has its own norms, user expectations, and communication trends. It’s not going to be the same on Instagram on TikTok as it is on Facebook or Twitter and especially LinkedIn. So, you’ll want to tailor your message to each platform and its corresponding target audience. And before that, you should research where you’re most likely to find the market you’re trying to reach. Facebook and TikTok don’t have the same user profiles and you should design your social media strategy accordingly.
9. You buy followers
While this practice is a little out of date, some brands are still tempted by the idea that they can buy followers instead of earning them. But don’t let yourself be fooled. Your total number of followers doesn’t matter if these people are not engaged and committed to your brand.
If you end up being followed by robot or ghost accounts, your visibility won’t improve at all. Same goes for inactive followers. Your interactions and audience engagement will stay low as long as your community isn’t actually interested in your business and activity. And social media algorithms will penalize your posts if they detect a low ratio of subscribers/interactions. This is particularly true on Instagram.
10. All these tips are beyond you and yet you still don’t hire a community manager
If it’s high time that you expanded your presence on social media, one of our experts can help.
At Linkeo, we’ve got a seasoned team of Community Managers, here to connect with your audience through regular, top-quality posts. They’ll even respond to your customer reviews, overseeing every aspect of your marketing strategy. It’s a great way to set yourself on the path to an A+ e-reputation.
Learn more about our Community Management services and let’s tap into the audience that’s out there waiting for you!
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