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Digital Marketing

How to Measure the Impact of Your Google Ads Campaigns? And Why It’s Not So Simple…

Measuring the impact of your Google Ads campaigns can prove to be a real headache. The complexity of this task lies in the multitude of factors and variables involved. Here are some of the main reasons why it is so difficult to get a clear picture of your campaign performance. What is a conversion? A conversion, in the context of digital marketing and advertising campaigns, refers to a desired action that you want users to take when they interact with your online content. This action can vary depending on the specific objectives of your campaign or business. Here are some common examples of conversions: Online Purchase: When a user buys a product or service on your website. Sign-Up: When a user signs up for a newsletter, a webinar, or creates an account on your site. Download: When a user downloads an e-book, an app, or another type of content. Contact

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Craftsmen in Construction: Why Isn’t My “Beautiful Website Design” Bringing Me Any Projects?

In 2024, having an attractive website seems like a necessity for every professional. However, many craftsmen face a paradox: their brand-new website doesn’t generate any leads or projects. Indeed, having a stylish website isn’t a guarantee of success. Let’s explore together why things aren’t working and what truly motivates users to take action and contact you. Example: A roofer’s website 1. The Visibility Problem: Is Your Website Really Being Seen? a) Lack of SEO Optimization A ‘beautiful’ site is not enough. Without optimization for search engines (SEO), your site can be invisible to potential clients. Check if you’re using the right keywords (e.g., “roofer [your city],” “urgent roof repair”). Ensure your content is rich and relevant. Work on your title tags and meta descriptions. b) Lack of Local Presence Searches for roofers are often local. Are you listed on Google My Business? Do you have online customer reviews? Are your

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Case Studies

bronzage-brise-d'été-case-study-Linkeo
Case Studies

Customer Case Study: Bronzage brise d’été

Beyond that beach-ready glow, Bronzage brise d’été offers all the health benefits of sunless tanning. More than eight years ago, owner Johanne Belec called upon Linkeo to build her website and online presence.

soccery-MIami-case-study
Case Studies

Customer Case Study: Soccer Miami

Soccer Miami  is home to a state-of-the-art indoor soccer field, a popular spot for practice, rentals, group training, and kids’ birthday parties. To kick off

Vandal-Design-client-Linkeo
Case Studies

Customer Case Study: Vandal Design

Vandal Design is Québec’s leader in car wrapping and specialty graphics for vehicles. Owner Frédéric Vandal sought out Linkeo to help with his website and