Le Blog |

Surfing the Digital Wave ?

Digital Marketing

Creating Visual Content for Your Website with AI: Photos, Videos, and Animations

The current digital age demands websites that instantly captivate visitors. Whether it’s blogs, e-commerce sites, or portfolios, visual content plays a crucial role in grabbing attention and encouraging engagement. High-quality photos, videos, and animations are essential for providing an immersive and professional experience. Today, thanks to technological advancements, artificial intelligence (AI) offers innovative solutions to enhance and simplify the creation of visual content. In this article, we will explore how to use image generators, intelligent video editors, and AI-friendly animation tools to improve the visual impact of your website. AI-Based Image Generators: Creativity at Your Fingertips Creating professional and appealing images for your website can sometimes be a challenge, especially if you lack experience in photography or graphic design. Fortunately, AI-powered image generators are here to simplify this task. AI-based image generators, such as DALL·E, MidJourney, or Stable Diffusion, allow you to produce high-quality visuals from simple text descriptions. All

SEO

Direct Traffic: A New SEO Ranking Factor on Google?

Direct traffic is becoming an essential factor in the world of SEO. As Google’s algorithms grow increasingly complex, optimizing online visibility requires new benchmarks. In this article, we’ll explore how direct traffic influences search engine rankings and how it can be leveraged to enhance your content strategy. We will take a detailed look at the different ways to understand and optimize this key metric, using insights from various studies and recommendations from SEO experts. What is Direct Traffic? Direct traffic refers to visitors who access a website by directly entering the URL into their browser’s address bar. This type of traffic often indicates strong brand awareness, as users intentionally visit the site without using a search engine. For marketers, understanding this phenomenon is crucial. However, direct traffic can also include visitors whose source isn’t always clear, such as those coming from links in unidentified emails, PDF documents, or even social

Case Studies

bronzage-brise-d'été-case-study-Linkeo
Case Studies

Customer Case Study: Bronzage brise d’été

Beyond that beach-ready glow, Bronzage brise d’été offers all the health benefits of sunless tanning. More than eight years ago, owner Johanne Belec called upon Linkeo to build her website and online presence.

soccery-MIami-case-study
Case Studies

Customer Case Study: Soccer Miami

Soccer Miami  is home to a state-of-the-art indoor soccer field, a popular spot for practice, rentals, group training, and kids’ birthday parties. To kick off

Vandal-Design-client-Linkeo
Case Studies

Customer Case Study: Vandal Design

Vandal Design is Québec’s leader in car wrapping and specialty graphics for vehicles. Owner Frédéric Vandal sought out Linkeo to help with his website and