In an increasingly competitive digital landscape, simply having a website is no longer enough to stand out online. To attract qualified traffic, set yourself apart, and build customer loyalty, content creation has become essential. At the heart of this content strategy? The blog. At Linkeo, we support artisans, retailers, and small businesses every day in their digital transformation. And if there’s one tool we consistently recommend to boost online visibility and strengthen client relationships, it’s the blog. Here’s why. 1. A Powerful Ally for SEO Every blog article you publish is an additional opportunity to be found on Google. By targeting strategic keywords related to your business, you increase your chances of appearing in search results when users are seeking information or solutions. A blog also allows you to: Regularly publish fresh content, which search engines love Multiply the number of indexed pages on your site Generate backlinks when your