All articles
In a world where consumers are increasingly demanding and connected, the customer experience in restaurants must evolve to meet their growing expectations. The rise of
Key Performance Indicators (KPIs) are essential tools for analyzing the effectiveness of your advertising campaigns. They provide a clear overview of areas that need improvement
When a prospect visits your website to request a quote, every obstacle or delay can lead to abandonment. In a world where responsiveness is crucial,
Optimizing web content is essential to meet search engine requirements, attract readers, and maximize the impact of a digital marketing strategy. Today, AI-assisted writing tools
In digital marketing, Google Ads plays a crucial role. It is a powerful tool that allows businesses to reach a broad audience through targeted ads.
Managing an appointment schedule can quickly become a challenge, especially when some slots remain unoccupied. A poorly organized agenda can impact revenue and customer satisfaction.
The world of web design is constantly evolving, driven by technological advancements and changing user expectations. In 2025, web design trends seamlessly combine aesthetics and
Search Engine Optimization (SEO) is often misunderstood. Many misconceptions circulate, making it seem like an easy and quick strategy to implement. This article explores the
Creating a high-performing and engaging website is a crucial goal for businesses and entrepreneurs in 2025. However, some recurring mistakes can compromise your online success.
With the rise of home delivery, many restaurant owners and retailers turn to third-party delivery platforms. However, these external solutions come with major drawbacks: high
Core Web Vitals are essential indicators that assess a website’s performance by focusing on crucial aspects such as speed, interactivity, and visual stability. As key
Digitalization has become essential for businesses looking to optimize their management and enhance the customer experience. However, one common concern remains: how to adopt digital
The current digital age demands websites that instantly captivate visitors. Whether it’s blogs, e-commerce sites, or portfolios, visual content plays a crucial role in grabbing
Direct traffic is becoming an essential factor in the world of SEO. As Google’s algorithms grow increasingly complex, optimizing online visibility requires new benchmarks. In
The Google Business Profile, formerly known as Google My Business, is a powerful tool for improving your business’s online visibility. However, poor management of this
Today, a company’s online presence is a key factor in its success. Whether you are a retailer, an artisan, or a service professional, potential customers
In today’s digital world, online visibility is essential for any business. But how can you attract visitors to your website? Traffic sources play a fundamental
Web accessibility, which ensures that websites are usable by everyone, including people with disabilities, is no longer just an option. In 2025, it has become
In the world of digital marketing, businesses have many options to promote their products or services. Two of the most popular online advertising platforms are
Have you ever explored the statistics provided by your Google Business Profile (formerly Google My Business)? These data points are full of valuable insights that
In today’s digital world, good SEO is essential for any business or individual looking to stand out online. Search Engine Optimization (SEO) may seem complex
With the rise of digital consumption habits, Click & Collect and delivery have become essential tools for businesses looking to stay competitive. Whether you are
In recent years, no-code technologies have emerged as a credible alternative to traditional web development tools. Platforms like Bubble, Webflow, and Wix promise to democratize
A regular SEO audit is essential to ensure the visibility and performance of your website. In 2025, a thorough follow-up on these 10 key points
If you run a small or medium-sized business (SME), you likely understand the importance of maintaining a strong online presence. Among the most powerful tools
In the restaurant industry, managing the floor plan is crucial for ensuring smooth service, optimizing table occupancy, and providing an excellent customer experience. The digital
Website security remains a major concern for businesses and individuals in 2025. As technologies continue to evolve, so do cyber threats. Phishing, distributed denial-of-service (DDoS)
In the ever-evolving digital landscape, Google Ads has become an essential tool for businesses aiming to reach new customers. Keyword targeting is one of the
In the field of SEO, search intent is a crucial element that determines the relevance of content to a user’s query. By accurately targeting search
In an environment dominated by large companies with considerable resources, small local businesses might seem disadvantaged. However, digital tools offer a unique opportunity to gain
The consumer landscape has undergone a profound transformation in recent years, reshaping business priorities in digital marketing. In the digital age, understanding these new habits
Customer loyalty is more important than ever in the growth strategies of businesses. In 2025, digital tools play a crucial role in meeting consumer expectations,
Redesigning a website is a critical step for any business looking to enhance its online presence, strengthen its brand image, and improve performance. However, this
In a world where users are constantly bombarded with information, storytelling emerges as a key strategy to capture attention and leave a lasting impression. Applying
In a world where sustainability is at the heart of concerns, web eco-design stands out as an innovative approach to combine digital performance with environmental
In a digital environment where users are constantly bombarded with content, video has become an essential format for standing out. The rise of social media
In an online world where competition is fierce, understanding and mastering the subtleties of search engine optimization (SEO) is crucial. Two fundamental approaches structure an
In a world where digital technology plays an increasingly significant role in daily life, the customer experience must be seamless, intuitive, and responsive. For restaurateurs,
In a world where technology plays a central role in nearly every sector, digital transformation has become a crucial challenge for artisans. Adopting digital tools
The holiday season is the perfect opportunity to stand out, build customer loyalty, and attract new prospects. It’s an ideal time to boost your digital
In a world where online visibility is crucial for every business, customer reviews play a vital role. Through the Google Business Profile, small and medium-sized
In an increasingly digital world, online customer service has become a critical element for the success of small and medium-sized businesses. For SMEs, offering a
In a world where everything is going digital, consumer expectations are rapidly evolving. The restaurant industry is no exception, and digital menus are becoming essential
In a world where local search has become essential for businesses, optimizing your Google Business Profile is a must to boost your online visibility. Whether
Automated marketing has become an essential pillar for businesses aiming to engage their clients without significant human and financial resources. By enabling brands to send
In a world where online booking is becoming the norm, it’s essential for professionals to know how to highlight their services to stand out and
In a world where speed and simplicity are paramount, it’s essential for restaurateurs to adapt to their customers’ expectations. As consumer behavior evolves, online reservation
In the digital age, online reviews play a crucial role in consumers’ purchasing decisions. A positive experience can transform a casual visitor into a loyal
Last-minute cancellations can be a real headache for service-based businesses. Whether you run a restaurant, beauty salon, or rental agency, late cancellations can affect your
When looking to improve your business’s online visibility, two main strategies stand out: SEO (Search Engine Optimization) and SEA (Search Engine Advertising). Each comes with
In 2025, social media continues to evolve rapidly, driven by new technologies and shifting user expectations. Here are the key trends to follow to stay
Google Ads remains one of the most powerful tools to capture the attention of internet users and generate conversions. However, with technological advancements and changing
In a world where first impressions are often digital, your website’s design plays a crucial role in user experience and, ultimately, in your conversion rates.
In an ever-evolving digital landscape, consumer expectations are rapidly changing. Customers want to interact with businesses across multiple channels in a seamless and consistent manner.
In an increasingly digitalized world, having a professional website is no longer optional but a necessity for small businesses and independent professionals. Whether you’re a
In today’s digital age, online reputation has become a key factor in the success of many businesses, especially those reliant on local clientele. For building
In a world where speed and simplicity have become essential expectations, offering an online booking solution is a major advantage for local businesses. Whether you
In an increasingly digital world, having a professional and attractive website has become a necessity for any business. Not only does it represent the showcase
Measuring the impact of your Google Ads campaigns can prove to be a real headache. The complexity of this task lies in the multitude of
In 2024, having an attractive website seems like a necessity for every professional. However, many craftsmen face a paradox: their brand-new website doesn’t generate any
Search engine optimization (SEO) is a crucial element for increasing the visibility of your website and attracting more visitors. However, SEO optimization can often seem
With the explosion of smartphone use, having a mobile-friendly website is no longer an option but a necessity. Recent studies show that more than 50%
A quote is much more than just a document indicating the price of your services or products. It is an essential tool that can strengthen
In an increasingly connected world, customer experience has become a key factor in attracting, satisfying, and, most importantly, retaining customers. Whether you’re an artisan, a
In a world where digital marketing is often dominated by large corporations and international brands, local businesses may sometimes feel overwhelmed. But don’t worry! There
In the constantly evolving world of SEO, Google continues to refine its algorithms to offer users the most relevant and reliable results. One of the
In a world where customers seek fast and convenient solutions, offering online quotes has become a vital tool for artisans, restaurateurs, and small businesses alike.
In today’s world, where businesses must stand out in an increasingly competitive digital environment, online presence is crucial. Google plays a central role in this
Digitalization is profoundly transforming the commercial landscape and how businesses interact with their customers. In this context, online appointment booking tools and the purchase of
Instagram est bien plus qu’une simple plateforme de partage de photos. C’est un moyen puissant de se connecter, de s’engager et de susciter l’intérêt. Voici
Gérer un restaurant à succès va bien au-delà de l’art de servir des plats de qualité. C’est un équilibre délicat entre une passion pour la
Dans le monde numérique d’aujourd’hui, les médias sociaux jouent un rôle crucial dans le succès des restaurants. Avec des millions d’utilisateurs actifs sur des plateformes
Dans le paysage numérique actuel, les médias sociaux sont devenus un outil essentiel pour les entreprises, grandes ou petites. Parmi eux, Facebook s’impose comme une
Dans un monde où l’attention est une denrée rare et précieuse, la communication numérique doit évoluer pour captiver et engager son public de manière plus
Dans un paysage commercial en constante évolution, le Social Selling apparaît comme une stratégie puissante pour établir des relations plus authentiques avec les clients et
Dans le paysage numérique actuel en constante évolution, une présence sur les réseaux sociaux est devenue essentielle pour les entreprises. Cependant, avec une multitude de
La facture acquittée est un document essentiel dans les transactions commerciales. Cela va au-delà de la simple liste des produits ou services fournis et joue
Le monde numérique évolue à une vitesse vertigineuse, mais cette croissance rapide s’accompagne également de la responsabilité de minimiser l’empreinte carbone associée au développement Web.
Dans un monde numérique en constante expansion, l’accessibilité dans la conception des interfaces utilisateur apparaît à la fois comme un impératif éthique et une nécessité
Receiving a quotation marks the beginning of a business transaction, but the crucial question that often arises is: how long does the quotation remain valid?
Effective multichannel communication now relies on personalization. The core of this strategy lies in understanding individual customer preferences, enabling businesses to tailor their messages for
In this new digital age, the first impression of your restaurant can make the difference between a loyal customer and a casual visitor. Did you
YouTube is not just a video platform; it’s a powerful tool to reach a global audience. Explore the reasons and strategies to leverage this massive
As technology evolves, social media keeps pace, shaping how we interact online. The year 2024 promises to introduce captivating and innovative trends on these digital
Communication has undergone a profound transformation over the years, with one of the most significant evolutions being the growing importance of visual content. Visual mediums
Social media has become the essential playground for brands aiming to establish a meaningful connection with their audience. At the heart of this digital interaction
Unfulfilled bookings, commonly known as “no-shows”, can be a source of frustration for businesses, particularly in the service sector. Whether you run a restaurant, hair
Beyond that beach-ready glow, Bronzage brise d’été offers all the health benefits of sunless tanning. More than eight years ago, owner Johanne Belec called upon Linkeo to build her website and online presence.
Soccer Miami is home to a state-of-the-art indoor soccer field, a popular spot for practice, rentals, group training, and kids’ birthday parties. To kick off
We sat down with Fernando Medeiros, Team Leader for Linkeo Montréal’s North Sector. He told us all about his adventures in sales, digital marketing, and his multi-decade love affair for the world wide web.
LinkedIn. With 800 million users in over 200 countries, the Internet’s largest professional network is growing fast. In the past, LinkedIn was known as a place
With their supreme targeting and exciting opportunities for visuals, Facebook Ads offer a valuable tool for small businesses. If you’re looking to make an impression with your impressions, we’ve put together an article on everything you need to know about Facebook Ads, complete with our top seven tips.
It doesn’t matter what industry you’re in. Positive online reviews have become critical to consumers’ purchase decisions. Globally, up to 89% of customers consult online
La Edad Prodigiosa Adult Day Care and Recreation Center is here to help Miami-Dade seniors live and thrive into their golden years. To stand out in a competitive sector, owner Katiria Delisle relies on a Linkeo website and boosted online visibility from Google Ads.
Vandal Design is Québec’s leader in car wrapping and specialty graphics for vehicles. Owner Frédéric Vandal sought out Linkeo to help with his website and
Personalized and targeted content is the key to drawing in your customers. This creates trust and speaks directly to their conflict. All customers have a conflict: a missing item, a missing service, or a missing experience.
Gather as much customer data as possible, either passively or ‘earned.’ This may seem invasive, but it’s the nature of the Internet, and we aren’t going to abuse it—we’re going to use it to help them.
“Because every little action counts—come on over and make a difference. ” So says the motto of Mille et un bocaux. French for “a thousand and one jars,” the zero-waste bulk grocery store is on a mission to reduce packaging and its toll on the environment. To spread the word throughout the Portneuf region of Quebec, store owner Marilyn called on Linkeo to build her website and promote her business through social media campaigns.
Tis the season for holiday shopping. And while we no longer have to navigate masks and lockdowns, tinkles of austerity fill the air. With rising
With its great vibes, photo ops, and user-friendly interface, Instagram is popular in the social media world. And it’s not just for tweens and body
From morning to bedtime, social media dominates our attention, making the most popular platforms a key factor in any communication strategy. Facebook, Instagram, and LinkedIn offer all
Get a quote
As a trusted partner to more than 20,000 small businesses for over 20 years, we value long-term relationships.
Learn more about our offers
Website, SEO, SEA, Social Media
Google Ads Partner
Since 2010
![linkeo-logo-blue-rgb-1-q8oycu5zg2kzhlse8rrcxytak6yppd1yg55o397hdq[1]](https://www.surfing-the-digital-wave.com/wp-content/uploads/2023/10/linkeo-logo-blue-rgb-1-q8oycu5zg2kzhlse8rrcxytak6yppd1yg55o397hdq1.png "linkeo-logo-blue-rgb-1-q8oycu5zg2kzhlse8rrcxytak6yppd1yg55o397hdq[1]"){kind=logo}