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In a world where users are constantly bombarded with information, storytelling emerges as a key strategy to capture attention and leave a lasting impression. Applying
In a world where sustainability is at the heart of concerns, web eco-design stands out as an innovative approach to combine digital performance with environmental
In a digital environment where users are constantly bombarded with content, video has become an essential format for standing out. The rise of social media
In an online world where competition is fierce, understanding and mastering the subtleties of search engine optimization (SEO) is crucial. Two fundamental approaches structure an
In a world where digital technology plays an increasingly significant role in daily life, the customer experience must be seamless, intuitive, and responsive. For restaurateurs,
In a world where technology plays a central role in nearly every sector, digital transformation has become a crucial challenge for artisans. Adopting digital tools
The holiday season is the perfect opportunity to stand out, build customer loyalty, and attract new prospects. It’s an ideal time to boost your digital
In a world where online visibility is crucial for every business, customer reviews play a vital role. Through the Google Business Profile, small and medium-sized
In an increasingly digital world, online customer service has become a critical element for the success of small and medium-sized businesses. For SMEs, offering a
In a world where everything is going digital, consumer expectations are rapidly evolving. The restaurant industry is no exception, and digital menus are becoming essential
In a world where local search has become essential for businesses, optimizing your Google Business Profile is a must to boost your online visibility. Whether
Automated marketing has become an essential pillar for businesses aiming to engage their clients without significant human and financial resources. By enabling brands to send
In a world where online booking is becoming the norm, it’s essential for professionals to know how to highlight their services to stand out and
In a world where speed and simplicity are paramount, it’s essential for restaurateurs to adapt to their customers’ expectations. As consumer behavior evolves, online reservation
In the digital age, online reviews play a crucial role in consumers’ purchasing decisions. A positive experience can transform a casual visitor into a loyal
Last-minute cancellations can be a real headache for service-based businesses. Whether you run a restaurant, beauty salon, or rental agency, late cancellations can affect your
When looking to improve your business’s online visibility, two main strategies stand out: SEO (Search Engine Optimization) and SEA (Search Engine Advertising). Each comes with
In 2025, social media continues to evolve rapidly, driven by new technologies and shifting user expectations. Here are the key trends to follow to stay
Google Ads remains one of the most powerful tools to capture the attention of internet users and generate conversions. However, with technological advancements and changing
In a world where first impressions are often digital, your website’s design plays a crucial role in user experience and, ultimately, in your conversion rates.
In an ever-evolving digital landscape, consumer expectations are rapidly changing. Customers want to interact with businesses across multiple channels in a seamless and consistent manner.
In an increasingly digitalized world, having a professional website is no longer optional but a necessity for small businesses and independent professionals. Whether you’re a
In today’s digital age, online reputation has become a key factor in the success of many businesses, especially those reliant on local clientele. For building
In a world where speed and simplicity have become essential expectations, offering an online booking solution is a major advantage for local businesses. Whether you
In an increasingly digital world, having a professional and attractive website has become a necessity for any business. Not only does it represent the showcase
Measuring the impact of your Google Ads campaigns can prove to be a real headache. The complexity of this task lies in the multitude of
In 2024, having an attractive website seems like a necessity for every professional. However, many craftsmen face a paradox: their brand-new website doesn’t generate any
Search engine optimization (SEO) is a crucial element for increasing the visibility of your website and attracting more visitors. However, SEO optimization can often seem
With the explosion of smartphone use, having a mobile-friendly website is no longer an option but a necessity. Recent studies show that more than 50%
A quote is much more than just a document indicating the price of your services or products. It is an essential tool that can strengthen
In an increasingly connected world, customer experience has become a key factor in attracting, satisfying, and, most importantly, retaining customers. Whether you’re an artisan, a
In a world where digital marketing is often dominated by large corporations and international brands, local businesses may sometimes feel overwhelmed. But don’t worry! There
In the constantly evolving world of SEO, Google continues to refine its algorithms to offer users the most relevant and reliable results. One of the
In a world where customers seek fast and convenient solutions, offering online quotes has become a vital tool for artisans, restaurateurs, and small businesses alike.
In today’s world, where businesses must stand out in an increasingly competitive digital environment, online presence is crucial. Google plays a central role in this
Digitalization is profoundly transforming the commercial landscape and how businesses interact with their customers. In this context, online appointment booking tools and the purchase of
Instagram est bien plus qu’une simple plateforme de partage de photos. C’est un moyen puissant de se connecter, de s’engager et de susciter l’intérêt. Voici
Gérer un restaurant à succès va bien au-delà de l’art de servir des plats de qualité. C’est un équilibre délicat entre une passion pour la
Dans le monde numérique d’aujourd’hui, les médias sociaux jouent un rôle crucial dans le succès des restaurants. Avec des millions d’utilisateurs actifs sur des plateformes
Dans le paysage numérique actuel, les médias sociaux sont devenus un outil essentiel pour les entreprises, grandes ou petites. Parmi eux, Facebook s’impose comme une
Dans un monde où l’attention est une denrée rare et précieuse, la communication numérique doit évoluer pour captiver et engager son public de manière plus
Dans un paysage commercial en constante évolution, le Social Selling apparaît comme une stratégie puissante pour établir des relations plus authentiques avec les clients et
Dans le paysage numérique actuel en constante évolution, une présence sur les réseaux sociaux est devenue essentielle pour les entreprises. Cependant, avec une multitude de
La facture acquittée est un document essentiel dans les transactions commerciales. Cela va au-delà de la simple liste des produits ou services fournis et joue
Le monde numérique évolue à une vitesse vertigineuse, mais cette croissance rapide s’accompagne également de la responsabilité de minimiser l’empreinte carbone associée au développement Web.
Dans un monde numérique en constante expansion, l’accessibilité dans la conception des interfaces utilisateur apparaît à la fois comme un impératif éthique et une nécessité
Receiving a quotation marks the beginning of a business transaction, but the crucial question that often arises is: how long does the quotation remain valid?
Effective multichannel communication now relies on personalization. The core of this strategy lies in understanding individual customer preferences, enabling businesses to tailor their messages for
In this new digital age, the first impression of your restaurant can make the difference between a loyal customer and a casual visitor. Did you
YouTube is not just a video platform; it’s a powerful tool to reach a global audience. Explore the reasons and strategies to leverage this massive
As technology evolves, social media keeps pace, shaping how we interact online. The year 2024 promises to introduce captivating and innovative trends on these digital
Communication has undergone a profound transformation over the years, with one of the most significant evolutions being the growing importance of visual content. Visual mediums
Social media has become the essential playground for brands aiming to establish a meaningful connection with their audience. At the heart of this digital interaction
Unfulfilled bookings, commonly known as “no-shows”, can be a source of frustration for businesses, particularly in the service sector. Whether you run a restaurant, hair
Beyond that beach-ready glow, Bronzage brise d’été offers all the health benefits of sunless tanning. More than eight years ago, owner Johanne Belec called upon Linkeo to build her website and online presence.
Soccer Miami is home to a state-of-the-art indoor soccer field, a popular spot for practice, rentals, group training, and kids’ birthday parties. To kick off
We sat down with Fernando Medeiros, Team Leader for Linkeo Montréal’s North Sector. He told us all about his adventures in sales, digital marketing, and his multi-decade love affair for the world wide web.
LinkedIn. With 800 million users in over 200 countries, the Internet’s largest professional network is growing fast. In the past, LinkedIn was known as a place
With their supreme targeting and exciting opportunities for visuals, Facebook Ads offer a valuable tool for small businesses. If you’re looking to make an impression with your impressions, we’ve put together an article on everything you need to know about Facebook Ads, complete with our top seven tips.
It doesn’t matter what industry you’re in. Positive online reviews have become critical to consumers’ purchase decisions. Globally, up to 89% of customers consult online
La Edad Prodigiosa Adult Day Care and Recreation Center is here to help Miami-Dade seniors live and thrive into their golden years. To stand out in a competitive sector, owner Katiria Delisle relies on a Linkeo website and boosted online visibility from Google Ads.
Vandal Design is Québec’s leader in car wrapping and specialty graphics for vehicles. Owner Frédéric Vandal sought out Linkeo to help with his website and
Personalized and targeted content is the key to drawing in your customers. This creates trust and speaks directly to their conflict. All customers have a conflict: a missing item, a missing service, or a missing experience.
Gather as much customer data as possible, either passively or ‘earned.’ This may seem invasive, but it’s the nature of the Internet, and we aren’t going to abuse it—we’re going to use it to help them.
“Because every little action counts—come on over and make a difference. ” So says the motto of Mille et un bocaux. French for “a thousand and one jars,” the zero-waste bulk grocery store is on a mission to reduce packaging and its toll on the environment. To spread the word throughout the Portneuf region of Quebec, store owner Marilyn called on Linkeo to build her website and promote her business through social media campaigns.
Tis the season for holiday shopping. And while we no longer have to navigate masks and lockdowns, tinkles of austerity fill the air. With rising
With its great vibes, photo ops, and user-friendly interface, Instagram is popular in the social media world. And it’s not just for tweens and body
From morning to bedtime, social media dominates our attention, making the most popular platforms a key factor in any communication strategy. Facebook, Instagram, and LinkedIn offer all
From Zoom haircutting parties to baking bread on Instagram Live, lockdown saw people get creative with online technology. Now that COVID waves are hitting less hard, certain quarantine habits have proved to be passing trends. But others have stuck and overall, consumers are on their screens and devices more than ever. Let’s take a closer look at the most prevalent online consumer behaviour two years, _____ months and _____ days into this global pandemic.
If you’re chasing a good night’s sleep, Literie Laval brings you locally made, premium-quality mattresses at below-market prices. To showcase their products and boost their online visibility, the family business relies on a dreamy Linkeo website and SEO strategy.
“But I already have too much work,” says the sought-after roofer, interior designer, and concrete factory owner. Such is the plight of the skilled and seasoned contractor. Word gets out that they know their stuff and suddenly they’re working round the clock. Many will use this as an excuse not to invest in a website or online presence.
“What for? I don’t have time for more clients,” they say. But the truth is, digital solutions benefit all business owners, whether you’re just starting out or 30 years in. A solid digital strategy can help you optimize conversions, maximize profits, and scale your business in a sustainable way—and all with less effort and brain power. Read on for our lucrative online cures to overwork, designed especially for popular contractors.
More and more, business owners are offering online booking. Everyone from hairdressers and tattoo artists to chiropractors and other medical professionals have joined the trend. If you run a small business and this is all new to you, perhaps you have questions about how online booking works. Is it hard to set up? Expensive? Check out this article for everything you need to know about this life-saving, game-changing solution.
Boost your local SEO with our 10 easy tips. Whether you run a restaurant, clothing store, or contracting business, you are a key player on your local business scene. And your customers are just around the corner, looking for your products and services. At least 25% of Google searches are for local needs and 85% of Internet users have used search engines to find nearby businesses.
As promised, we’re back with our second segment on how to avoid the summer content slump, breaking up our wild inspiration into a two-part series. When you’re in the heat of a slump, it’s hard to climb your way out, but once you start, ideas and creativity tend to be self-perpetuating.
Beware the summer content slump. Social media algorithms don’t go on vacation and neither should you. If you’re short on ideas, we’ve come up with seven to fourteen new strategies for when the call to festivals, beaches, and field trips overrides your dream of going viral.
For contractors who are just starting to work for themselves, it’s a process to find your first clients. Competition tends to be stiff, and customers are slow to commit to a company that hasn’t been on the market for very long. But there are ways to transcend common obstacles and with a few easy tips, you can build up your client database in a flash, landing new business opportunities along the way. This article will walk you through all the essentials.
Choosing your website domain name is no step to gloss over. You should be thinking of your domain long before you settle on your company
Also known as web marketing, digital marketing refers to a set of tools, strategies, and content designed to connect to clients on the Internet. The goal of digital marketing is to promote a company, generate leads, and build client loyalty. It does so through communication channels like websites, social media, and Google searches.
Owner of Aqua Spray Irrigation, David Snedeker sought out Linkeo’s online solutions to elevate his brand image and make a name for himself across Brevard County.
You may have heard that Google is changing its cookies policy. Back in 2020, the search engine announced that within two years, it would ban third-party cookies from Chrome, limiting the exchange of customer data from website to website.
Lockdown brought quarantine hair—with mixed results. And now that restrictions have lifted, hairdressers are more popular than ever. To stay on top of her schedule,
Linkeo launches Quote to accompany SMBs and VSBs on their digital journey. Through a simple online form, clients can now obtain fast and free estimates
Time runs fast when you run a small business. And it’s not often the deep, joyful, flow-state tasks that rob you of sleep and make
Online solutions offer infinite possibilities for restaurants, bars, and cafés that need to revive their turnover. For the restaurant industry, digital transformation is alive and well. With a few simple tools, you can increase your online visibility, grow your business, refine your focus, and more.
Offering home and business upgrades that are easy on the planet, Julie Therrien, Design Intérieur turned to Linkeo to reach more customers with SEO and Google Ad campaigns.
Welcome to part two of your guide to online reviews. In case of unhappy customers, we’re going to walk you through what to do in case of negative feedback.
The grass is always greener when somebody else cuts it. And Royal Blue Property Maintenance is here to trim your lawn, build your patio, and keep the snowbanks under control. To build and grow their brand image, the Durham-area company relies on Linkeo’s website creation and SEO services.
If you’re a business owner, a vibrant social media presence is no longer optional. From TikTok to LinkedIn, these popular platforms offer real opportunities for
Oysters are making a comeback and Oysters in Motion is ready with their mouth-watering seafood platters and a pop-up oyster bar. To keep the shucking
Consider your last purchase or service. Whether you were looking for a new winter coat or getting lip injections, chances are you didn’t commit without
To draw in students from around the world, Cégep Saint-Michel relies on a Linkeo website and targeted SEO strategy. THE CLIENT Making the grade since
With social media all the rage, email marketing is often overlooked as a key element in your communication strategy. And yet, from the comfort of
With its wealth of tools, the Internet is essential to customer acquisition and building client loyalty. But with all the options out there, it’s tough
Climate change plus COVID means that more and more Quebeckers are working from home through ever increasing heat waves. Here to help you brave the
For many consumers, the path of least resistance—the couch, Amazon Prime, and Uber Eats—has become more tempting than ever. If you’re a small business owner, to stay connected with your customers, you have some heavy lifting to do. Here at Linkeo, we’re big fans of a solid community management strategy. Keep on reading to learn more.
When it comes to retail, online shopping is king, and due to ever-increasing volumes, suppliers can’t get their packages out fast enough. That’s where Scantek
Dr. Robert A. Donaldson is a Montréal podiatrist with a hands-on approach to feet—and a hands-off approach to marketing. So, to keep people walking through
Since 2012, Lemonde Service Enr. has boosted their online visibility with a Linkeo website, Facebook page, and Google Ad campaigns. THE CUSTOMER Going
Buying local is one of today’s biggest trends and meat-lovers have hopped on the bandwagon. As a trusted gourmet butcher in regional Quebec, Boucherie J.C.
We sat down with Gabriel Duquette, aspiring comedian and Linkeo Canada’s top sales rep for 2021. Here’s what Gab had to say about web marketing.
We’re headed into COVID Christmas Number 2. But with vaccination and employment rates on the rise, celebration plans are looking much less austere than they
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